What drives retention and referrals? Results. When your club members see progress, they stay for more and happily share the news, both in conversation and on social media. Whether it’s a new life skill, a podium finish or just pain-free joints, your member’s every victory feeds your reputation and boosts your bottom line.
Progress at one’s health club depends greatly on what happens between each workout. Recovery contributes significantly to that progress, and we know that aquatic exercise is one of today’s most effective recovery options.
The hydrostatic pressure that water exerts on the body has the same effect as a compression sleeve–it improves circulation for a faster recovery. In water, the body can heal itself after a vigorous workout, reducing soreness and helping to eliminate lactic acid.
Many club operators may retort: "OK, I’m intrigued, but how can I add aquatic fitness to my club without major renovation? Doesn’t a pool take up too much space?"
Whether it be a spare room, dusty corner or aging racquetball court–you can utilize and monetize any of these spaces by installing an innovative type of swimming pool. Unlike standard swimming pools, there's no excavation required. All components for the Original Endless Pool fit through standard doorways and down stairs.
Endless Pools feature state-of-the-art purification systems that use a mineral-based sanitizer and ultraviolet light. You can actually keep the water crystal clear with less chlorine than is allowable in tap water. Your customers will love swimming in water that's gentle on their skin and hair.
Most notably, the compact Endless Pool lets you swim in place against a smooth, turbulence-free swim current. You can find such aquatics amenities on the decks of leading NCAA teams as well as in swim schools and triathlon studios around the world. With dozens of speeds, the water adjusts for every level, from octogenarians to Olympians.
Again, you might ask: "So how can my members train in the pool?"
Endless Pools offer much more than swimming for fitness and recovery. The pool can include the exclusive Underwater Treadmill which allows your members walk or run up to 5.5 miles per hour. The Underwater Treadmill delivers effective calorie-burning with 360-degree resistance and none of the pounding of dry-land running. This is ideal for recovery, training and cross training,
Brett Fischer, a certified trainer and licensed physical therapist, relied on aquatic recovery workouts, including pool variations on classic tire drills, when he was training future NFL stars for the annual scouting combine.
As Fischer wrote at the time: "Proper recovery allows for maximum growth and rejuvenation."
"Add a pool recovery session to your workout routine," Fischer said. "Not only will your body feel better and perform at new levels, but you will enjoy the fun that this workout brings."
At ProSwim Fitness, a unique wet-dry personal training studio in Mount Laurel, New Jersey, owner Bernie Finch integrates the Endless Pool into the training regimens for all of his clients.
“The feedback has been awesome,” he reported.
Results are what matters at any training studio. ProSwim member Riquita uses the Endless Pool to swim in place, jog via the pool's Underwater Treadmill and even workout with a medicine ball.
"I love the water so much," Riquita said. "It's been a big change since I started here: I feel better, losing weight, getting in better shape. So I'm definitely pleased."
Kevin, a surfer sidelined by a neurological disorder, works out with a boogie board in the Endless Pools to develop his balance before getting back in the ocean.
Stacie turned to ProSwim for therapy after a bad accident and decided to stick to the new routine.
"I'm 100 percent in terms of my back and all the muscle that I lost," she reported after a year of membership. Her workouts include various aerobic routines with equipment, including aquatic dumbbells and paddles to increase resistance against her hands and arms.
"I'm in way better shape than I was even before the accident,” she said. “Now I go just as a workout."
Additionally, swimming is a key element of recovery, too. Australian researchers, in a 2010 International Journal of Sports Medicine study, monitored a group of triathletes during a high-intensity interval run, followed by either a swim recovery or a passive recovery. Twenty-four hours later, the triathletes ran again, and the swim-recovery group ran significantly longer than the passive athletes. The researchers concluded: "[A] swimming-based recovery session enhanced following day exercise performance.”
Every club–such as high-end boutiques, mid-priced neighborhood favorites and budget franchise locations–can boost their bottom line with options for active aquatic recovery. Site-friendly, price-smart modular pool options can help your members get the results that inspire them to share online and let your bottom grow month after month.
Since 1988, Endless Pools has installed tens of thousands of pools in over 100 countries. People of all ages and athletic abilities, from octogenarians to Olympians, turn to their Endless Pools for daily swimming, exercise, therapy and fun. The broad, deep, adjustable current produced by our custom 16-inch propeller creates the smoothest current available. Manufactured in the United States, our products meet the highest standards for safety, durability and quality. The success of our business is a direct result of our continuing commitment to customer satisfaction. With more than 100 qualified architects, designers, engineers and customer service professionals, we’re ready to help you plan, install and maintain the Endless Pool of your dreams. We pride ourselves on our high level of customer service, and offer lifetime toll-free support.