Michael Scott Scudder, CEO of Fitness Business Council, spoke at the 2014 Club Industry Show, sharing the major trends in the fitness industry today, how trends will affect your business, how consumer behaviors affect trends and how clubs can capitalize on current and predicted trends.
His session was recorded to be used as a Master Class video for Club Industry. Only Premium subscribers to Club Industry can access the video. If you are a Premium subscriber, log in now to view the video. If you are not, please consider becoming a Premium subscriber to view this video and others from the Club Industry Show as well as full interviews with executives in our Executive Insights section. Premium subscribers also receive a discount code for the next Club Industry Show.
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