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Before the Likes & Shares: Understanding Your Social Media Strategy

Jennifer Cario, president of SugarSpun Marketing, discusses social media at the 2013 Club Industry Conference and Exposition.

The biggest mistake organizations make when setting up shop on social media is failing to have defined business goals. In this video, Jennifer Cario walks you through one of the simplest, yet most overlooked truths of social media: You can't know where you're going if you haven't decided where you want to end up. Learn how the goals of your organization simplify the process of selecting the right social media tactics and by extension, the right channels. This video will help you understand how to work with social media to ensure success. At the same time, the session provides keen insights into the importance of social media for all types and sizes of organizations and how to use the different channels.

This session was sponsored by W.I.T.S.

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