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Why Offering Discounts Could Be Hurting Your Training Business

Bring out the best in your trainers by valuing their time and charging clients set rates for training services.

In the fitness industry, it is standard to automatically discount our personal training services the more sessions a client purchases. I have one push back: Do you offer less value per session the more a client trains with you, or do you offer the same, if not better, value to them for investing longer in your leadership? Most of us would say we do the latter, yet we continue to discount our services the more sessions a client purchases.

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