Club Industry is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

The personal training penetration rate in clubs is about 3 percent to 5 percent of members according to statistics from IHRSA Photo by Thinkstock
<p>The personal training penetration rate in clubs is about 3 percent to 5 percent of members, according to statistics from IHRSA. <em>Photo by Thinkstock.</em></p>

Are You Selling Enough Personal Training?

Because pricing has been affected by competition from low-priced clubs, it is crucial that you layer personal or group training onto memberships to help restore revenue.

At a time when some health club operators have dropped their membership prices in an effort to compete, training revenue has become an invaluable way to make up revenue. Fitness club owners and consultants say it is crucial that you layer on other services to that basic membership, and personal or group training is perhaps your best bet. Your revenue from these areas should match your overall membership revenue.

Register to view the full article

Club Industry Freemium Content

This content is FREE to access as a registered user on

Why register for It’s simple and free and here is a sample of what you get:
• The latest breaking news on club operators, manufacturers and vendors, including mergers and acquisitions and financial reports
• Insights from Club Industry editors
• Advice from industry experts on how to improve your business

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.