This article is brought to you by a sponsor of the 2021 Fitness Technology Summit (Nov. 3-5, 2021, in Washington, DC) put on by Daxko. Club Industry is a media partner of the event.
When it comes to exercise motivation, we’re currently experiencing the most crucial shift the industry has ever seen due to the COVID-19 pandemic and subsequent awareness about physical resilience and health. For the first time, gym-goers are more concerned about their health than their physical appearance. EGYM’s technology-based product ecosystem is particularly well suited for this shift to health-focused exercise. It offers members personalized workouts tailored to individual health goals and performance levels, creating ideal conditions for workout success – both in and outside the gym.
The building blocks are smart, connected exercise equipment, a suite of digital apps, and personal training programs tailored to individual goals and ability.
During the intelligent, contactless onboarding with the new EGYM Fitness Hub – a kiosk and body scanner hybrid – all necessary health data about the member is recorded in the EGYM Cloud. As a result, all connected machines and devices are automatically set up for the exerciser and ready to use. Then, the EGYM Curve safely guides them through each workout session. Motivating gamification ensures improved movement control and supports the correct execution of all exercises. Intelligent training programs adjust the parameters for each session precisely to the member’s personal training goal, and current performance level and regular strength tests make sure that members are always working out at the right intensity.
Member Guidance with Engaging Fun Factor and Tangible Progress
EGYM Smart User Guidance is available on EGYM machines, partner cardio equipment and EGYM apps, ensuring a seamless workout experience across the entire EGYM ecosystem. Although it was previously difficult, if not impossible, for the member to quickly see improvements in strength training and body composition in a trackable way, the EGYM Fitness Hub makes measurements via on-screen guidance intuitive and straightforward. The EGYM Member App visualizes all workout progress via its popular BioAge function. BioAge stands for health and performance, and acts as an intuitive health indicator for strength, metabolism, cardio and flexibility allowing for a comparison of current physical ability, or biological age, with a person’s actual chronological age.
The entire workout experience is synced across all EGYM machines, apps, compatible wearables and partner cardio devices for successful workouts in the gym and on the go. The EGYM ecosystem enables a consistently high-quality and personalized training experience that’s smarter and more motivating and efficient.
The Idea Behind the EGYM Fitness Ecosystem
The idea for EGYM grew out of the founders’ personal experiences as health club members. They were driven by the realization that most workout offerings were not suitable for the mass consumer market. New gym customers fail at the beginning because the products are not personalized for them, and they are not guided sufficiently when they are starting out. The biggest challenge to overcome: most people simply don’t enjoy working out. They go to the gym to do something for their body or their health, but ultimately, for many, working out is not an exciting experience, rather it is a chore.
That leaves two options for gym-goers: either become an expert yourself or have experts train you, which unfortunately costs a lot of time or money. Few people want or can afford this, and the gyms, in turn, will hardly be able to offer such a workout experience using traditional methods at a competitive price. In many cases, the consequence is that members fail to achieve their goals. Failing members lead to high churn rates and, in turn, failing gyms.
In response to this enormous challenge for the fitness industry, EGYM developed its comprehensive and open fitness ecosystem that bridges the gap between expert workout products for the few and the needs of the vast majority of all members, who are not exercise experts. The result is an optimal workout experience that connects the entire fitness journey on and off the training floor. The seamless integration of EGYM and partner training equipment, apps, software, services, and the individual EGYM training programs with motivating user guidance guarantees that exercise is a success for everyone. Because in the end, the economic success of a gym depends on the individual success of its members and member success is driven by engagement, motivation and results.