Club Industry's Fitness Business Pro has launched a special online how-to section to help our readers improve retention, increase sales, energize their group exercise programming and more. Log on to www.fitnessbusiness-pro.com/stepbystep to read articles from industry experts and get new ideas for the new year. If you are a fitness professional and would like to volunteer to write a 700-word how-to article for the new online section, please e-mail Amy Fischbach. Here's what to look for this month on our Web site:
- Step By Step: Marketing
Casey Conrad, a 20-year veteran of the fitness industry, tells you how to tune up your sales team for the new year.
- Step By Step: Sales
Scott Meldrum, president and founder of HypeCouncil, discusses what your Web presence says about your club.
- Step By Step: Personal Training
Nicki Anderson, president of Reality Fitness, reveals five secrets that keep trainers' clients coming back for more.
- Step By Step: Clubs
Fitness Consultants Kim Pace and Bob Esquerre explain why circuit training is a missing contributor to your bottom line.
- Step By Step: Spas
David Wrobbel, a marketing and business coach, talks about how to reactivate old customers in three easy steps.