Club Industry is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Club Industry’s Fitness Business Pro Launches StepbyStep Online How-to Section

Club Industry’s Fitness Business Pro Launches StepbyStep Online How-to Section

Club Industry's Fitness Business Pro has launched a special online how-to section to help our readers improve retention, increase sales, energize their group exercise programming and more. Log on to to read articles from industry experts and get new ideas for the new year. If you are a fitness professional and would like to volunteer to write a 700-word how-to article for the new online section, please e-mail Amy Fischbach. Here's what to look for this month on our Web site:

  • Step By Step: Marketing
    Casey Conrad, a 20-year veteran of the fitness industry, tells you how to tune up your sales team for the new year.
  • Step By Step: Sales
    Scott Meldrum, president and founder of HypeCouncil, discusses what your Web presence says about your club.
  • Step By Step: Personal Training
    Nicki Anderson, president of Reality Fitness, reveals five secrets that keep trainers' clients coming back for more.
  • Step By Step: Clubs
    Fitness Consultants Kim Pace and Bob Esquerre explain why circuit training is a missing contributor to your bottom line.
  • Step By Step: Spas
    David Wrobbel, a marketing and business coach, talks about how to reactivate old customers in three easy steps.
TAGS: News
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.