Step-by-Step: Spas

David's experience has been in the direct sales industry building a company with a partner from two people to more than 500 and $15 million in annual sales in five years. He brings a unique perspective to the day spa and health club industry through his marketing and business coaching. David has authored two books: Life Balloon and 45 Little Known Marketing Strategies’ that Will Have Your Health Club/Day Spa Leap Frogging Over the Competition.

His article, titled "How to Turn Your Employees into Motivated Producers, David talks about the importance of one-on-one meetings, morning meetings and group outings.

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​​​​​​​In several states in which health clubs are still closed, health club operators have taken various steps to move for reopening of their busines

The California Fitness Alliance sent a letter and gym reopening guidelines to the state's governor as well as city and county officials.

April revenue for a majority of suppliers declined by at least 25 percent compared to April 2019 due to the COVID-19 pandemic, per an SFIA survey.