Step-by-Step: Retention

Phil Kaplan is a club owner, personal fitness trainer and industry consultant. Find additional articles and information at

In his article, How to Maximize Your Personal Training Revenue, Phil gives tips on how club owners and managers can successfully address the issues of retention, cash flow and competition.

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​​​​​​​In several states in which health clubs are still closed, health club operators have taken various steps to move for reopening of their busines

The California Fitness Alliance sent a letter and gym reopening guidelines to the state's governor as well as city and county officials.

April revenue for a majority of suppliers declined by at least 25 percent compared to April 2019 due to the COVID-19 pandemic, per an SFIA survey.