SportsArt Expands Global Product, Sales and Marketing Expertise

This press release was provided by SportsArt. The Club Industry editorial staff was not involved in the creation of this content.

SportsArt is pleased to announce the additions of Ian Cassiman, to the position of Senior Product Manager; Justin Fortune, Western Regional Manager; and Stephanie Percy, Director of Marketing.

Cassiman brings with him a wealth of knowledge from his impressive industry experience. Having held key Product Manager positions for both Johnson Health Tech and Pacific Cycle, his global commercial fitness expertise will be of great value in his new position.  Ian has enjoyed a distinguished and rewarding career in health and fitness, and was honored with the Product Innovation Award from Vision Fitness and Matrix Fitness for his groundbreaking contributions in new design, technology and innovation.

Fortune has an accomplished fitness industry background and has held lead sales and territory manager positions within Cybex International, Technogym and Crunch Fitness. Justin’s affinity for the specialty fitness industry and his disciplined approached to serving his customers, has led to record-breaking results and loyal business relationships.

Percy has enjoyed a diverse and rewarding marketing career, polishing her skills across several industries. Combining her experience as a Business Owner and Senior Marketing Consultant for David Barton Gym, Microsoft and Amazon Web Services, Stephanie brings a unique and fresh approach to building a sustainable brand with a global reach.

“Ian, Justin and Stephanie each bring incredible energy, strategic expertise and a wellspring of ideas to our business on a daily basis. All are ‘dreamers who do’ leaving little doubt that they will each play a significant role in leading SportsArt to the next level,” states Scott Sechrest, Chief Executive Officer – North America. “I am extremely excited for the opportunity to work with Scott, who is not only extremely knowledgeable of the fitness industry but also truly passionate about fitness”, states Ian Cassiman. “SportsArt is full of opportunity, and together with this team I am confident we will make SportsArt one of the top 5 companies in the industry by bringing industry leading products and programs to our global customers.”

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About SportsArt

SportsArt is an established industry leader leveraging over 37 years of innovative design and manufacturing excellence. The company consistently seeks to advance industry standards, positioning itself as one of the most creative manufacturers of premium quality fitness, medical, performance and residential equipment. SportsArt is one of the largest single brand manufacturers in the world and is sold in over 70 countries worldwide. With over 1 million square feet of state-of-the art manufacturing space; SportsArt designs, manufactures and tests all equipment to rigorous TÜV quality standards. With hundreds of patents worldwide for innovative technologies; such as the award winning ICARE™system or the newly relaunched ECO-POWR™ Series, SportsArt is the leading green fitness partner, developing products that are instrumental to rebuilding and sustaining lives. For more information, visit:

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