No. 12. US Army Overhauls Fitness Culture, Seeks Collaboration with Health Club Industry

Army

The mission of the Army’s new Holistic Health and Fitness program is to overhaul the branch's health and wellness culture—and it will require the help of those in the health club industry. Read the full story here. This story made the list of top news for the year because of how the obesity crisis is affecting military readiness and how this new program could be an opportunity for the fitness industry to help and to add a revenue source. [March 15, 2018]

No. 12. US Army Overhauls Fitness Culture, Seeks Collaboration with Health Club Industry
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