Today's fitness consumers are less interested in achieving specific strength or cardio gains and more driven by hopes of feeling good, looking good and maintaining healthy lifestyle habits, according to a recent survey published by Precision Nutrition, Toronto, Canada.
The survey, 2020 Nutrition, Fitness, and Health Trends & Insights, aggregates data originally provided by more than 15,000 of the nutrition company's clients since 2014. Consumers' lifestyle habits and health-related goals were assessed across a series of questions whose insights can help club operators better understand their own members.
For the survey, adult men and women were asked to rank their health and fitness priorities on a scale of one to 10, with 10 being assigned to the highest priorities. This gallery summarizes the respondents' top priorities (by average).
To view the full survey, click here.
Earlier this year, a similar report by MINDBODY also surveyed the motivations of fitness consumers. A summary of that survey can be viewed here.