Follow the Fitness Leaders: How Health Clubs Can Address the Obesity Crisis

As tech giants turn their attention to the fitness industry, they present opportunities and threats to health club operators. Those opportunities and

How can we control the narrative of what the “new normal” is in the health and wellness sphere? What tools, software and best practices do we want to

By focusing on rewards rather than pricing, you will acquire a customer who is reward-motivated rather than price-motivated, which means they won't le