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Combine Print and Digital Marketing to Reach Your Club's Target Demographic

Focus your time and money on reaching prospective members in your club's target age range through carefully chosen print and digital marketing efforts.

Most fitness centers pull 80 percent of their members from one 20-year age range, which is typically between 35 and 55 years old. Whatever your 20-year age range is, that group is where you need to focus your marketing efforts through a combination of online and print marketing.

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