Three Things Member Retention Is Not

Understanding what member retention is and is not can help you refine your club's approach to what is one of the biggest problems in the fitness industry.

Sometimes being able to identify what something is not can be as helpful as knowing what something is. For example, understanding that healthy eating includes the consumption of whole grains, fresh fruits and vegetables is instructive in planning a nutritious diet. It also is useful to know what foods do not fit into a healthy eating plan, such as foods high in saturated fat, trans fats and sugar. Thinking about member retention in the same way, understanding what it is and is not can help

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