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Six Ways to Increase Retention by Fine-Tuning Family Membership Benefits

Offering family memberships is a no-brainer for most health club operators. Maintaining these memberships long-term can prove to be more difficult. Families' needs and wants constantly evolve as their children grow, and club operators must be tuned in to how they can best accommodate different ages and lifestyle stages. Here are six things you can do to fine-tune your family memberships. (All images by Thinkstock.)

Read the full article written by Christine Thalwitz, vice president of marketing at ACAC Fitness & Wellness Centers.  

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