Club Industry is part of the Global Exhibitions Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Operators Who Focus on Member Loyalty Strategies Will Be Rewarded

Take ownership of your loyalty strategy and build your brand with data that measures your behavior, which will allow you to make changes that benefit your business and members.

The fitness industry was an early adopter of retention tactics. Initially, most of the tactics added no value for the customer and were designed specifically to make cancellation difficult. More recently, our industry has started adopting new tactics to extend memberships or to influence renewal. This approach can be short-sighted, requiring gyms to focus on driving an incremental relationship with members. It also can be very expensive and will not always yield great results, yet most gyms

Register to view the full article

Club Industry Freemium Content

This content is FREE to access as a registered user on

Why register for It’s simple and free and here is a sample of what you get:
• The latest breaking news on club operators, manufacturers and vendors, including mergers and acquisitions and financial reports
• Insights from Club Industry editors
• Advice from industry experts on how to improve your business

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.