Most gym owners and managers whom I speak with indicate they are looking for ways to build their member base. It's very rare when I hear them say, "I'm going to invest in my current members to grow my business." But the truth of the matter is that current members are gold mines, and new memberships are a small part of a gym's success. Although new membership sales are important to every fitness facility, properly managing and retaining members is the real backbone of
Register to view the full article
Club Industry Freemium Content
This content is FREE to access as a registered user on ClubIndustry.com.
Why register for Clubindustry.com? It’s simple and free and here is a sample of what you get:
• The latest breaking news on club operators, manufacturers and vendors, including mergers and acquisitions and financial reports
• Insights from Club Industry editors
• Advice from industry experts on how to improve your business