A Nielsen study of more than 3000 participants of group fitness classes around the world highlighted that more than 85 percent of class members visit their facility twice a week specifically to engage in group classes Photo courtesy Les Mills
Your club management software can and should be a remarkable usable tool to provide key information assuming it has the capabilities to manage track and report on all accounts receivable Photo by Thinkstock
Your overall club value can be positioned in a way that goes beyond the gym membership cost while still competing with other gyms Photo by Shutterstock
When it comes to marketing mobile is a different game with its own set of rules No matter which platforms your customers are using bolstering engagement is imperative Photo by Thinkstock
To truly use social media to its full potential business operators must invest time and effort into understanding how to market on different platforms Photo by Thinkstock
Wearable technology is becoming an increasingly integral part of gym culture Photo courtesy of Polar Club
Mental toughness is an essential part of successful training and retention for your clients Photo courtesy Power Systems
Make sure that club members wanting an efficient workout in a shorter amount of time know about the benefits of high intensity interval training Photo courtesy Core Health amp Fitness
Networked fitness is as important for the gym owners as the exercisers The right system can help save money and help facilities run more efficiently Photo courtesy Precor
Trainers that keep track and monitor their clientsrsquo numbers can provide feedback help members set goals and give continuous encouragement Photo by Polar