(Editors' Note: This sponsored article is part of Club Industry's report, "The Changing World of Personal Training." To download this free report, go here.)
For fitness professionals, one of the keys to success is to purposefully choose where you spend your time. Offering in-home personal training is one way to do so—and it may become more popular in the future—but it is a big commitment. If you go this route, here are tips to follow.
Contractor. Contractors are independent business owners. As such, you set your own hours, you aren’t tied to one company and your hourly rates can be higher. But you’ll need to be familiar with contracts and different tax responsibilities. You’ll need your own liability insurance, and you won’t get overtime.
Employee. Some gyms and studios hire personal trainers that will train out of the trainer’s home or the client’s. In this situation, you are an employee and your employer takes care of taxes, payroll, benefits, etc., but you forgo some independence.
- Contain an offer and acceptance based on agreed-upon terms
- Acknowledge the consideration—what is being given in exchange (e.g. money or valuables)
- Acknowledge parties are of legal age and sound of mind
- Be drafted in an acceptable legal form. (You might want to get legal assistance to be sure your contracts are legally binding.)
4. Purchase business liability insurance. This is a must. Start with commercial general liability insurance to cover third-party bodily injury, property damage and reputational harm. If you want more coverage, go for professional liability insurance (or malpractice insurance) to cover claims such as negligence or loss of personal information.
5. Promote your in-home personal training business. A benefit of working in a gym is the built-in community, which means guaranteed job security. When you start an in-home personal training business, you have the added pressure of finding new clients and promoting yourself.
Here are ways to promote your in-home business:
- Build your following on social media
- Network at professional fitness events
- Advertise on bulletin boards, in newspapers and magazines
- Encourage previous or current clients to refer you
- Send people to your website or profile, so they know what you have to offer
- Offer discount packages to new clients
Benefits to In-Home Trainers
- Freedom. You’re your own boss. You’ll have control over schedule, you can say no to (some of) the crazy hours, and you can manage your mix of gigs a little more easily.
- Change. Training clients away from a gym can bring you to a new environment each day, which can be a refreshing break from your usual stomping grounds.
- Flexibility. If you’re not a full-time fitness professional, you’re a parent or you have other commitments, in-home personal training can provide the flexibility that allows you to tailor your hours so you can do it all.
- Passion. In-home personal training can help to reignite your passion and inspiration for fitness coaching.
Tips for Training Clients at Home
Convinced you want to train in-home? Here are three tips to get going.
- Consider the space. We know you know this, but whether you’re in your living room, your client’s backyard or a rented space, make sure it is safe and free of any obstacles that may lead to injuries.
- Assess the equipment. Ensure that all the fitness equipment you’re using is working correctly and maintained properly.
- Time management. Remember to factor travel time in when scheduling clients. Leave yourself some wiggle room for traffic, weather delays and maybe even a quick bathroom break.
A former consultant and Wharton grad, Alexandra Bonetti started and operated fitness studios in New York for almost a decade. During that time, she discovered an industry-wide pain point: the lack of a centralized platform and community where fitness professionals, companies and brands could connect. Driven by her industry-insider experience and entrepreneurial spirit, Bonetti was inspired to create Talent Hack, the leading job marketplace for the wellness space where fitness professionals can build their Talent Hack profile, find jobs and build their professional community. Reach out by emailing email@example.com.