Barry's Bootcamp LLC may soon have a new owner in private equity firm North Castle Partners LLC, Greenwich, Connecticut, according to a report in the Wall Street Journal.
North Castle is said to be valuing Barry's Bootcamp at about $100 million, according to the story, which sites unnamed sources who are familiar with the talks.
North Castle currently has stakes in Curves International, Jenny Craig, Octane Fitness and Performance Bicycle, among other companies. The company also used to own Equinox Holdings before selling it for $505 million to Related Companies in 2006.
Barry's Bootcamp, which was founded by Barry Jay in 1998 and has headquarters in Los Angeles and New York, offers hour-long bootcamps combining strength and cardio workouts accompanied by music. The company says that participants can burn 1,000 calories during the workouts.