In partnership with Target, SoulCycle will offer special three-day weekend events—with complimentary 45-minute classes taught by certified SoulCycle instructors—in 10 cities across the country, Target announced Thursday.
Jan. 22–24: Washington, DC; Houston; Seattle
Jan. 29–31: Atlanta, Nashville, Denver
Feb. 5–7: Miami and Chicago
Feb. 12–14: Minneapolis and Los Angeles
Events are open to the public for six classes a day. Forty bikes will be available for each class. The classes will be held in a variety of venues, not within Target stores, according to Well+Good.
Each event will feature a pop-up shop featuring SoulCycle workout apparel and wellness products. For people in other cities, the workout gear from the pop-up shops is available on Target's website. Well+Good features some of the SoulCycle-branded products that it says will be in the pop-up shops.
"We know that wellness is top of mind for so many of our guests, especially at this time of year when people are looking for ways to reinvigorate their exercise routines” Jeff Jones, chief marketing officer at Target, said in a press release. "By partnering with a premier fitness brand like SoulCycle, we can offer a uniquely Target experience and help our guests start the new year off on a positive note."
SoulCycle filed papers with the Securities and Exchange Commission in July 2015 to move toward an initial public offering.