Retro Fitness, Colts Neck, New Jersey, is already in 16 states, but the company plans to ramp up expansion in several of those states, most notably Florida, California, Texas, and North and South Carolina.
"First we want to continue our newest expansion states, which include Texas where we just opened the preview center for our first gym in Austin, and California where we have two clubs in the San Jose market, as well as one in the Pomona area and another in Los Angeles County that is under development," Eric Casaburi, Retro Fitness CEO, told Club Industry. "Along with the Carolinas and Florida, these states will continue to get a lot of attention from our new franchisees as well as existing."
Retro Fitness signed letters of intent for the first six of 20 locations planned to open throughout the Orlando, Florida, market in the next three to five years.
The first six clubs will be located in Alafaya, Apopka, Casselberry, Clermont, Windermere and Winter Gardens. Casaburi owns three of the locations and recently changed his family's permanent residence from New Jersey to Orlando to oversee the expansion and to establish additional corporate offices there.
"Florida is a natural progression for us," Casaburi said. "We are a dominant force on most portions of the East Coast and are just working from the bottom up now."
The new clubs in the Orlando market will be the first locations to feature new amenities and fitness programs that no other Retro Fitness club has. Casaburi said those new features will be shared later this year when the company begins opening gym preview centers.
Retro Fitness has divided Florida into "regions" where it wants to establish a larger presence, and each region can vary from 10 to 25 clubs, Casaburi said. Retro Fitness has opened two locations in Jacksonville and one in Naples so far this year. Gyms in Fleming Island and Cooper City are scheduled to open later this year.
“We’re excited to have so many locations in play and ahead of our development schedule,” Casaburi said. “We are continuing to add units in Jacksonville, Fort Myers and Naples, so Orlando is a natural progression of our brand’s Florida development. We plan on expanding each of these markets until we have a Retro Fitness location within every three to five miles in populated areas – similar to our footprint in the New York City Metro area and New Jersey.”
Casaburi founded Retro Fitness in 2004, and the company's national footprint includes more than 135 gyms in 16 states. Retro Fitness says it has 100 gyms in its development pipeline and plans to open 200 gyms in in the next two years in Illinois, California, Maryland, New York, Virginia and Washington, DC, markets.