24 Hour Fitness, San Ramon, CA, made one of the first big announcements of its new regime today by expanding its relationship with Precor, Woodinville, WA.
24 Hour said it will roll out thousands of new pieces of Precor cardio equipment to its more than 400 clubs nationwide. The company did not disclose an exact number on the pieces of equipment it purchased or how much the total investment was. The deployment consists of Precor Experience Series treadmills as well as ellipticals and upright and recumbent bikes.
"Our rollout of next-generation Precor equipment is an important element in our recent investments aimed at enhancing our members' workout experience and keeping them motivated to reach their fitness goals," Steve Schillinger, senior vice president of club experience at 24 Hour Fitness, said in a statement. "Our members have long enjoyed the feel and features of Precor equipment, and our managers appreciate the durability and serviceability of the entire line."
Tom Hull, Precor vice president of the Americas, added: "Precor has a long-standing history of providing 24 Hour Fitness with state-of-the-art exercise equipment that attracts and retains members. We're pleased to be expanding our relationship with 24 Hour Fitness and helping their many members achieve new levels of health and fitness."
24 Hour Fitness was sold in May. Soon after, the company named Mark Smith as its new CEO and announced other changes to its executive team.