Club Industry is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Life Time Partners with NBA Team

CHANHASSEN, MN -- Life Time Fitness has a naming rights partnership with the NBA’s Minnesota Timberwolves.

The practice facility for both the Timberwolves and the Minnesota Lynx of the WNBA has been renamed the Life Time Fitness Training Center.

The Timberwolves’ practice jerseys will bear the Life Time logo, which will also be seen throughout the practice facility, including the basketball court, media backdrops, basket stanchions, chair backs, walls and weight room.

“As a healthy way of life company, Life Time Fitness is far more than a health club or gym,” Bahram Akradi, chairman, president and CEO of Life Time, said in a statement. “Basketball is among the many interest areas we address to meet members’ interests and passions. Within our focus on basketball, we saw a logical opportunity to extend our existing relationship with the Minnesota Timberwolves and Lynx with a broader set of sponsorship elements.”

TAGS: News
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.