Boxing fitness brand EveryBodyFights, Boston, has received an investment from Breakaway, a Boston-based brand agency and venture capital firm.
The minority growth-equity investment will enable the brand to accelerate the expansion of its facilities and assist the brand in developing its multi-channel, multimedia fitness brand, according to Tuesday's media release from Breakaway. The release did not disclose the investment sum, but Yahoo! Finance reported it at $1 million.
EveryBodyFights was founded by Anthony Rich and George Foreman III, the son of boxing icon George Foreman Sr. The EveryBodyFights program is built on methods developed by Foreman Sr. and contemporary performance training science.
“In Breakaway, we saw a partner whose expertise and relationships could help take our brand to the next level,” Foreman III said in a statement. “We are ready to bring EveryBodyFights to new markets while continuing to make investments in our digital platform to help give people the tools they need to dig deep and fight for themselves, their family and everything else that matters in their lives.”
Founded in 2013, EveryBodyFights has a 15,000-square-foot flagship facility in Boston and manages a digital certification and content program for trainers across the country. The company offers nutrition counseling and studio partnership options for big-box style gyms.
EveryBodyFights launched its first EBF Studio in February at Healthworks Group's GymIt location in Watertown, Massachusetts. EBF Studios are branded modular boxing fitness classrooms designed to bring the EveryBodyFights boxing experience to existing facilities.
EveryBodyFights is expected to open a second Boston location and a New York location in Manhattan by the end of this year, according to the Yahoo! Finance report. Foreman expects to have three or four locations in both New York and Boston in two to three years before expanding down the East Coast, according to Yahoo! Finance.
“EveryBodyFights is a transformational fitness and media business at the forefront of the boxing fitness revolution,” John Burns, president, Breakaway Ventures, said in a statement. “We are thrilled to partner with George and Anthony to build their brand into the next functional fitness powerhouse.”
Breakaway investments span the consumer sector, though the firm targets active and healthy lifestyle companies and enthusiast brands. Current and exited investments include Oath Craft Pizza, Rue La La, IdeaPaint, Mission Athletecare, M. Gemi, Drizly and CoachUp.
Below is a video of Foreman and Burns discussing more about Breakaway's investment: