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Crunch Promotes Worts from President to CEO

Crunch Fitness promoted Keith Worts from president to CEO, and Jim Rowley moved up to the chairman of the board of Crunch, owned by New Evolution Ventures (NeV), Lafayette, CA.

Three years ago, Keith Worts was promoted from COO to president of Crunch Fitness, New York, with the idea that he would eventually succeed Jim Rowley as the company'’s CEO.

That idea became a reality last week. Not only did Crunch promote Worts to CEO, Rowley moved up to the chairman of the board of Crunch, owned by New Evolution Ventures (NeV), Lafayette, CA.

“"Our company continues to grow, and through that growth, the demands on my time have increased,"” says Rowley, also the CEO and co-founder of NeV. “"At the same time, Keith had earned this opportunity. For the better part of 2012, this had been the plan that Keith would emerge as the chief executive officer. He’'s done a great job. The turnaround that we'’ve realized there since purchasing it out of bankruptcy has been nothing short of phenomenal."”

In a little more than three years, Crunch has grown from 18 to 59 clubs under Worts’ guidance.

“"I couldn't be happier to continue leading the team here at Crunch during this exciting time as we pursue a dynamic and ambitious future,"” Worts said in a statement. "“The Crunch brand has something unique and compelling to offer, and I look forward to even more success in the coming years.”"

Worts arrived at Crunch in 2006, directing all aspects of operations, including sales, personal training and brand development. He previously worked at The Fitness Co. and Sea Capital.


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