Todd Magazine was promoted to president of Blink Fitness, New York, on Wednesday.
Magazine was named the executive vice president and general manager for Equinox's value-based brand in 2012, leading approximately 800 corporate and field-based employees, according to his LinkedIn profile.
In that role, Magazine oversaw the expansion of Blink Fitness' company-owned locations from four to 37. He also led the development of the brand's franchising initiative, which launched in June.
Blink Fitness announced in March that it plans to open 300 locations nationwide by 2020. Blink Fitness Franchising said in June that it intends to initially focus opportunities to qualified candidates in target markets in Maryland, parts of New Jersey, Upstate New York, Virginia, Washington, DC, and parts of Long Island.
Equinox CEO Harvey Spevak said Magazine's efforts leading the franchising initiative has positioned Blink Fitness for "immense nationwide growth."
“Todd has been a fundamental force in the development and ongoing success of Blink Fitness,” Spevak said in a statement. “The company’s impressive expansion in such a short amount of time is a direct reflection of his tremendous business experience and leadership skills."
Magazine's oversight duties as executive vice president included operations, finance, marketing, technology, member services, store design, construction, real estate and human resources, according to his LinkedIn profile.
Magazine graduated with a bachelor's degree from the University of Michigan in 1986 and from Northwestern University's Kellogg School of Management with an MBA in 1990.
He served in various marketing and brand management positions with Procter & Gamble from 1990 to 1999. Magazine went on to serve in various corporate leadership roles with PepsiCo brands from 2002 to 2008, including Gatorade and Quaker Foods.
Before joining Blink Fitness, Magazine was the president of Pfizer Consumer Healthcare in North America from 2009 to 2012.
Blink is seeking multi- and single-unit operators with business, management and/or marketing experience, according to the release announcing Magazine's appointment. Multi-unit investment groups and franchise candidates should have a commitment to exceptional customer service, as well as a minimum net worth of $1.5 million and liquid assets of at least $300,000.
Blink Fitness was founded in 2011 and has 50 locations open or in development throughout New York and New Jersey. It brands itself as an experience that highlights enthusiastic staff members, a clean environment, open and colorful design, energizing music, and affordable and motivating fitness training.
Equinox ranked No. 4 on Club Industry's Top 100 Health Clubs of 2015.