24 Hour Fitness Plans East Coast Expansion

SAN RAMON, CA -- 24 Hour Fitness plans to open new clubs in New York, New Jersey, Maryland and Florida in 2011, investing more than $100 million in new construction projects and renovations of existing clubs, the company recently announced.

“Our aim is to provide easy access to a value-oriented fitness experience so that as many people as possible can reach their fitness goals,” Carl Liebert, CEO of 24 Hour Fitness, said in a release from the company. “We are excited to continue our expansion of the 24 Hour Fitness brand throughout the Northeast as a direct result of the tremendous success we’ve experienced in the region to date and the enthusiasm of our current members.”

24 Hour Fitness Super Sport club openings planned for 2011-2013 will add more than one million square feet to the current portfolio of clubs. Three of the newest East Coast clubs will include a Super Sport club in Westchester County, NY, a Super Sport club in Bergen County, NJ, and a Super Sport club in Prince George’s County, MD. Clubs planned along the East Coast for 2011-2013 include Super Sport clubs in northern Virginia; central New Jersey; Westchester County, NY; Long Island, NY; Miami and Orlando.

Each of the clubs will feature more than 200 pieces of strength training, functional and cardio equipment, basketball courts, swimming pools, steam rooms, saunas, whirlpools, a full range of group exercise classes, cardless check-in, iPad kiosks, babysitting and more.

In addition to the new clubs, 24 Hour Fitness plans renovations of existing clubs.

“Reinvesting in existing clubs is a priority for us in order to ensure a consistent experience for our members across all 24 Hour Fitness clubs nationwide,” Liebert said. “This requires a dedicated focus on remodeling projects, refreshing older clubs and making significant investments in training and education for our 21,000 team members, as well as aggressive plans for new construction in our core markets, such as California.”

24 Hour Fitness opened 58 fitness clubs nationwide during the past three years, adding more than 450,000 square feet of club space in 2010 alone. Current 24 Hour Fitness locations on the East Coast include three clubs in Manhattan, one in the Bronx, one in Hasbrouck Heights, NJ, and one in Annapolis, MD.

At the end of 2010, the company had 420 clubs.

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