Product Technology & Innovation



Hampton believes that free weights are the foundation of any workout facility and that they should look the part with style, innovation and quality. The new Ultra-Bell combines best-of-breed features like chrome and rubber in an original way, with a unique racking system that will earn as much attention as the dumbbells. The Eclipse dumbbell and barbell line has been re-engineered with Snug-Grip, a contoured, ergonomic rubber handle that supports the hand's natural curvature for a more comfortable grip. Hampton's tradition of innovation can be seen in its wide selection of plates, dumbbells, barbells and bars. Plus, Hampton is factory owned and operated, so quality and consistency are guaranteed. Contact: Hampton Fitness, 1913 Portola Rd., Ventura, CA 93003; phone: 805-339-9733; fax: 805-339-0401;
Circle No. 100 or visit


Intek Strength has released the new affordably priced, state-of-the-art, solid steel constructed urethane dumbbell with its exclusive stainless steel handle. It is a durable, rugged, maintenance-free dumbbell for the harshest fitness environments. This stainless steel handle eliminates peeling and corrosion of the finish unlike other chrome-plated handles. In addition, the company also provides urethane-encased Olympic weight plates with a patent pending grip design. Contact: Intek Strength, P.O. Box 430, Herrin, IL 62948; phone: 866-996-3825; fax: 618-942-6612;
Circle No. 101 or visit


Life Fitness' dual adjustable pulley provides more than 200 exercise options and is one of the most versatile strength-training machines available. Equipped with cable motion technology, users define their own paths of motion, which leads to unlimited training opportunities and enables advanced strength training. Boasting a new, contemporary design, the unit has a 1:4 resistance ratio, 20 vertical adjustment positions, an integrated storage rack and an accessory kit. Contact: Life Fitness, 10101 W. Belmont Ave., Franklin Park, IL 60131; phone: 800-634-8637;
Circle No. 102 or visit


The New E-Series features smooth lines and a compact design that invites novice exercisers, while they deliver Magnum's trademark feel to meet the demands of experienced lifters. The extremely low profile integrated with round tubing of various sizes produces a contemporary appearance. Oversize back pads with built-in lumbar and cervical support move with gas assist easy glide adjustments. Users can increase resistance in 5-pound increments. All adjustments are clearly indicated and easily accessible. There are more than 80 upholstery colors with the option of two-tone upholstery at no additional cost, plus seven standard frame colors. Contact: Magnum Fitness Systems, 2201 12th Ave., South Milwaukee, WI 53172; phone: 800-372-0554 or 414-764-4068; fax: 414-768-7047;
Circle No. 103 or visit


Differentiate your club from your competitors. Eighty percent of your members and potential members have suffered back pain at some point in their life. Now, your club can be the solution to their problem. The Core workout is delivered through a series of five exercise machines specifically designed to target, isolate and strengthen spinal muscle groups, and to promote and improve flexibility. Your members will feel positive results after their first exercise session. Contact: MedX, 4820 Newberry Rd., Gainesville, FL 32607; phone: 866-814-0719; fax: 352- -0719; fax: 352-371-4460;
Circle No. 104 or visit


Part of their First Place® line, Perform Better has introduced plyo boxes made of 1 inch, 13-gauge tubular welded steel with a large landing surface covered with 1/8-inch non-skid rubber. Legs are tapered to a 6 degree outward angle to prevent tipping. Sold with a 2-year warranty and reasonably priced. Available in 12-inch, 18-inch, 24-inch and 30-inch heights. Contact: Perform Better, P.O. Box 8090, Cranston, RI 02920; phone: 888-556-7464; fax: 800-682-6950;
Circle No. 105 or visit


SPRI® Products has announced the launch of “SPRI® The Pilates Way,” a series of programs and products on VHS and DVD designed for personal training and group exercise settings. What makes these Pilates programs unique is the use of SPRI's rubber resistance products (such as Flex N' Point, Pilates Xertube and others) for strengthening benefits. Perfect for personal training, group exercise and home use. Contact: SPRI Products Inc., 1600 Northwind Blvd., Libertyville, IL 60048; phone: 800-222-7774; fax: 847-680-7550;
Circle No. 106 or visit


Strive is the only company in the last 30 years to revolutionize strength training by introducing adjustable-variable resistance. With Strive's 1-2-3 routine, quicker, more enjoyable training sessions provide better results than ever before. You can expect more membership sales, increases in personal training revenue and better retention of your current membership — guaranteed. Strive offers selectorized and plate-loaded patented Smart Strength equipment, as well as a strength circuit modified for youth known as kidzSmart Strength. Contact: Strive Smart Strength, 501 Corporate Dr., Canonsburg, PA 15317; phone: 800-368-6448; fax: 724-873-5780;
Circle No. 107 or visit

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