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The Business Solution for Personal Training in Health Clubs

Billing, tracking and managing personal training services has never been easier.

The Personal Training software enables you to track the number of sessions available and “no shows,” view a member's personal training session information immediately upon check-in and receive notification of sessions used. You can assign members to specific trainers, view and print a detailed training history for each member, and set trainer session rates and sales commission percentages.

Improve your members' workouts — and make more money!

You can also track your club's personal training sessions by member, trainer or payroll. Utilize the built-in Personal Training Reports to review trainer logs or member logs and to generate customized sales renewal call lists. It's easy to evaluate members who have used all their training sessions.

Call to receive a free demo disk for your club! 800-233-8483


P.O. Box 790001
Sunrise Beach, MO 65079
phone: 800-233-8483
fax: 573-374-9972

Company Background

Since 1989, Affiliated Acceptance Corporation (AAC) has provided health clubs and fitness industry professionals a complete customer management system.

Software: Our FrontDesk software manages every aspect of your operation, from member check-in to scheduling/reservations and point of sale. The software supports accounts receivables, delinquency reporting, renewals, employee time clock, and much, much more.

Billing: Our unique SuccessTrack selection of pricing options enables you to choose the exact programs that are just right for you. AAC provides the following billing services: EFT, credit card, payment coupon and mail-in payments.

Collections: We pride ourselves in our ability to retain your valued customers through our proven collection process. That's the heart of AAC's success… and it will work for you!

“Keeping you connected”

Andrea Pugliese Insurance Services

Andrea Pugliese Insurance Services offers the following programs:

  • Liability and Property Insurance
  • Workers' Compensation
  • Bonding
  • Professional Liability for Personal Trainers and Aerobics Instructors

Eligible facilities include health and fitness clubs, gyms, racquet and tennis clubs, aerobics studios, personal training businesses and health club/wellness and rehabilitation centers.

We Are Your Solution

Andrea Pugliese Insurance Services can answer any questions you may have regarding its programs or your existing policy coverage. The company concentrates solely on the health and fitness industry, thereby offering you the best in quality, knowledge and unmatched customer service.

Andrea Pugliese Insurance Services

2258 Garden Ave.
Warrington, PA 18976
phone: 800-664-5489
fax: 215-491-3858

Company Background

Andrea Pugliese Insurance Services is a full-service agency specializing in the insurance needs of the health club industry. Andrea Pugliese has been providing club owners with comprehensive coverage at competitive rates since 1984.


  • Commercial General Liability
  • Professional Liability
  • Premises Medical Payments
  • Hired and Non-Owned Auto Liability
  • Tanning Bed Liability (No Cancer Exclusion)
  • Sexual Abuse Coverage
  • No Deductible
  • Not Based on Receipts — No Audits
  • Special-Form Property Coverage
  • Replacement Cost
  • Competitive Rates
  • Financing Available/Low Rates
  • Personal Service
  • Experience

Save Time, Increase Sales and Maximize Your Total Revenue Per Member

Do you spend more time spinning your wheels on the peripherals of your business than focusing on the core essentials? Is your membership at the level you envisioned when you laid out your business plan? Is your income what you anticipated?

One company can provide you with the tools necessary to collect more payments, track your internal information, get more members and plan for the future. How? Read on.

ASF International has the technology and business programs used by today's top club operators. By implementing a strategy that incorporates payment processing, management software and marketing plans into your infrastructure, you will build a solid foundation of operational stability that will ultimately grow your business.

Membership payments represent important future revenue. The payment-processing programs from ASF are the best solution to managing and collecting the most from your payment accounts. Extensive follow up and exceptional customer service will keep your members current and on their original method of payment.

Organize and track member information with ASF's ClubPRO 3000 management software. A PC-based program with ASP features, ClubPRO integrates ASF's payment-processing figures to give you the most up-to-date financial information on your members. Run detailed reports from your PC or log onto the ASF Online Business Center and use a host of business tools that will help you assess your club and plan for the future. Your members will also have access to an online payment center.

And, get your hands on a constant flow of qualified leads. ASF has developed exceptional, proven marketing programs that produce measurable results. From permanent lead generation programs and direct mail campaigns to member referral programs and retention aides — ASF's programs are designed to drive prospects through your door. Visit for more information.


640 Plaza Dr., Suite 300
Highlands Ranch, CO 80129
phone: 800-227-3859
fax: 303-914-2744

Company Background

ASF International was founded in 1973 and is one of the most revered financial organizations in the industry. Based in the suburbs of Denver, ASF offers the most comprehensive financial, technological and business solutions for clubs of all sizes. Managed and operated by industry experts and former club operators, paired with constant communication with current club owners — ASF is always in sync with the pulse of the fitness business.

Additional Products

  • Web sites
  • Membership Cards
  • System Networking
  • Insurance and Trainer Certification
  • Contract Renewal Program
  • Custom Advertising and Marketing Materials

A Joint-Friendly Total Body Aerobic Workout

The self-powered EC-6000 is ideal for use in fitness areas with limited power availability or when relocating your fitness equipment is regularly required.

  • Optimal 19" stride length using Tele-rail Technology.
  • Semi-floating “Ergo-Step” pedal system.
  • Multiple grip-point handlebars accommodate users of every size.
  • Contact and wireless telemetry heart rate monitoring (polar compatible).
  • All machine ball bearing construction.
  • CSAFE compliant computer console with two LED data displays.
  • Heart rate control using contact or wireless telemetry.
  • Constant Iso-Power (wattage) Training.
  • Hill Profile Programs.
  • Interval Training Programs.
  • Manual Training.
  • Backed by Cateye's three-year institutional warranty.


11116 Grader St.
Dallas, TX 75238
phone: 800-872-1105
fax: 1-972-644-4866

Company Background

Cateye Fitness Products offers a full range of commercial/medical aerobic fitness equipment. Treadmills, upright and recumbent bikes, upper-body Ergometers and steppers are part of the product range. Interactive fitness products such as the GB-300 GameBike Pro lead the industry in a new direction by making fitness a fun activity.


Club management software was designed by health club professionals to help you manage your facility more efficiently.


Modules include: Members, Guests, Utilities, Reports, Inventory, POS and Front Desk

EFT generates the billing files from ClubRunner, and Chargebacks and Declines are automatically updated.

Fully networkable allows you to use ClubRunner as a single, stand-alone system or to support an extensive network.

Extensive security levels and internal auditing.

Report generation is effortless with a built-in report generator with predefined and user — defined reports.

Entry and membership security is tracked using powerful add-on hardware such as barcoded Key Tags or cards, Biometric hand or finger scanning, proximity cards and on-screen photo imaging. The system can support the use of gates, turnstiles and door lock systems.

Multiple club facilities can be linked together either via direct connection or data replication.


1080 East Indiantown Rd., Suite 202
Jupiter, FL 33477
toll-free phone: 800-554-2582
phone: 561-746-3392
fax: 561-746-5822

Company Background

Since 1985, ClubRunner has strived to provide the best tools for managing your fitness center. Understanding your member's needs and responding to them are crucial to any successful operation. ClubRunner's powerful tools — Front Desk messages, Mail Merge, e-mail, Direct Link Letters and Contact Scheduler — can make the difference.

The powerful reporting module enables daily, weekly and yearly transaction reports to be printed at the click of a button. Billing your members in ClubRunner is seamless and automated, and reports can be produced for any period of time.

Fully integrated Point of Sale and Inventory allows you to control your stock levels and retail sales, and flag you when inventory levels reach the reorder point. Reports are produced to aid the weekly stock check and show the most profitable items.

The fully integrated Guest Tracking System helps track nonmembers' use of the club, mail merge to marketing letters and alarms to remind your salespeople of calls or appointments they need to make. When guests become members, their information is merged directly into the member database without having to duplicate work. Standard reports track your sales success and the activity of your sales staff.

Club Management Systems from CSI Software

CSI Software has been developed specifically for the fitness industry. For more than 20 years, we've listened to our customers, developed solutions and enhanced our products to meet the evolving requirements of this dynamic industry. CSI allows you to manage membership, employees, accounting, scheduling and fitness in a database that can be accessed by a single club or a group of clubs via a local or wide-area network or the Internet.

Managing membership and accounting are two basic club management operations. The relationship of this data to employees, facility schedules, membership sales, attendance and retention provides managers with the information to make timely decisions in order to profitably influence their club's bottom line. CSI's products are completely integrated so that this information is available in one source. Reports are complete, comparisons are meaningful and decisions can be based on reliable information.

The Internet Age has provided new opportunities to deliver powerful software products that are easy to operate, quick to respond and simple to maintain at a fraction of the cost normally associated with these types of products. The software and data are located at a data center, and the software users can run it over the Internet. Members can inquire into activities, class/program/facility schedules and their account from any PC with Internet access. Programs can be booked, courts reserved and classes enrolled at any hour of the day or night. CSI maintains the software, backs up the data and continually enhances the products for the user. It is the best of both worlds. You have continual access to your data and complete control of your financial schedule. CSI provides technical and operational support. You don't need to maintain a fileserver, a network or on-site technical support. The software is continually enhanced so you don't have to deal with upgrades and system changes.

CSI can provide software, implementation, hardware and ongoing support for your club or wellness operation. Call for demonstration information or log on to our Web site for an informative view of our products.

CSI Software

3120 Southwest Freeway
Suite 300
Houston, TX 77098
phone: 800-247-3431
fax: 713-942-7731

Company Background

CSI Software has been managing health club and fitness membership-based facilities for more than 20 years. This experience has afforded us the opportunity to create comprehensive, flexible, easy-to-use health club management and fitness software that meets or exceeds your health club software and fitness club needs. As with our health club software accounting programs, CSI health club management software programs have been designed with extensive health club and fitness club customer input. This combination of experience, customer feedback and the latest technology has resulted in the development of an effective, user-friendly health club management software and fitness software system of unparalleled power.

Diesel Pulse Cardiovascular

Freedom to Move

Through extensive research, with a focus on modern living and mobile lifestyles, the Pulse Freedom line by Diesel has identified the need to offer flexible solutions to both gyms and gym users.

Concurrently, Diesel has a tradition for exceeding customers' expectations as it strives for the highest level of product innovation, quality and reliability. For those reasons, any new products must deliver comfort and performance based on industry standards and proven technology.

The Pulse Freedom line by Diesel is tough, intelligent and beautifully designed, balancing radical innovation with engineering integrity. Form follows function in the most technologically advanced range of cardiovascular fitness equipment yet created. The Pulse Freedom line aims to deliver a totally new workout experience.

Diesel's cardiovascular line offers entertainment for users with wirefree technology. The Pulse Freedom line features integrated wire-free TFT television screens that require no plugs or cables, giving total freedom to the operator. The line includes recumbent and upright cycles, a stepper and an elliptical trainer with similar technology available for Diesel's low-impact treadmill.

The positioning of the units within the fitness arena is now more straightforward as self-powered video screens eliminate the need for external power sources ensuring complete reliability and ease of installation. In addition, facilities will experience significant cost savings on electric structural installation and ongoing utility bills.

The Pulse Freedom line has been designed to accept the new Smart Card technology. This card enables members to monitor their performance during their workout and feeds this information back to the gym. The information collected by the card provides usage patterns both for the gym as a whole and also on specific pieces of equipment. This knowledge affords you the ability to personalize your facility for individual members by adding more of the equipment they use.

These are just some of the features that are offered by the new Diesel Pulse Freedom line. Diesel has continued its tradition of bringing truly innovative products to the fitness market, and the new Pulse Freedom line continues that heritage. To learn more, log on to To reserve your units now call 1-866-256-0131 or e-mail


6545 Nova Drive, Suite 207
Davie, FL 33317
phone: 866-256-0131
fax: 954-920-9676

Company Background

Diesel Fitness Equipment is dedicated to producing the highest quality cardiovascular and strength-training products in the industry. Since Diesel's inception, it has continued to grow in the fitness equipment market and is proud to announce that its strength-training equipment is now manufactured in the United States. Diesel Fitness Equipment has revised its Turbo Strength units and continues to raise the bar for aesthetic appeal, functionality and durability. In addition, the new Diesel Pulse Cardiovascular incorporates technology not available from any other cardio provider.

The Power to Control Your Club Anytime. Anywhere.

The Power of 24/7 Online Control

eFit Financial has developed the industry's most complete and cost effective suite of club finance, billing and management tools. These applications incorporate the latest technology and, based on years of hands-on experience serving clients and their members, are completely user friendly. At eFit Financial, our mission is to empower your club business and secure your financial success. We are committed.

Club Advantage

Now you can do a lot more for a lot less. Our unique Club Advantage system design allows you and your staff to enter membership data in a real-time on-line environment, which eliminates the need to mail your contracts. You have complete access to and control of your club's database 24/7 so you may manage and track all aspects of your member base such as attendance and generate a wide variety of management and member reports on demand. With Club Advantage you can do a lot more for a lot less, plus the system application is supported and updated entirely from one central location, so downtime and software support delays are completely eliminated. The Club Advantage application and database reside on very powerful servers monitored and controlled 24/7 by a world class Web site hosting data center. Our system has true built-in redundancy, fail-over and nightly data backup stored offsite. This exclusive combination of technology makes Club Advantage the most data-secure Web-based application in the industry. You can reduce your overhead while bringing a wealth of experience to your payment processing and billing needs. Collecting dues payments from members and maintaining a healthy, consistent cash flow is a frustrating, time-consuming and challenging task for many clubs. By outsourcing your payment processing and collections to eFit Financial we become an extension of your club, without the on-going high cost of full-time employees. Your administrative overhead is reduced while bringing a wealth of experience to all your payment processing and billing needs. This allows you and your staff to focus on your core business: enrolling new members and providing quality member services.

eFit- FINANCIAL Experience 24 7 Online Control

5353 West Dartmouth Ave.,
Suite 302
Denver, CO 80227
phone: 877-772-3348
fax: 303-984-5104

Company Background

Your eFit Financial team brings you more than 30 years of health club business experience to your bottom line. First and foremost, we are in the service business. We believe in one-source customer service for all customer-related issues. Whether this is software training, technical support or questions about a member's account, all questions and support can be handled directly by the eFit team — quickly and easily. Our experience and unique commitment to customer service is combined with the latest software application technology and the industry's best payment processing service.

Additional Products

  • Member Check-in System with Picture Display
  • Membership Card Service
  • Point-of-Sale and Inventory Control Program
  • Guest and Prospect Tracking
  • Body Measurements and Weight Tracking
  • Session Tracking
  • Time Sheet Application
  • Member Retention and Marketing Services

Pro-Style Just Got More Stylish

Hampton's new Satellite Series Urethane Dumbbells with Gel-Grip Represent the Best that Urethane Has to Offer

Smooth and sleek with a splash of color, Hampton's Satellite Series dumbbells reflect the best that urethane has to offer. It also features our new Gel-Grip handles, which are unmatched when it comes to ergonomic comfort and durability. Gel-Grip's contoured, ergonomic urethane handle supports the hand's natural curvature, creating a comfortable solid grip. The outside shoulders of each handle have been expanded to 50 mm, which centers the hand and eliminates the painful impact caused by traditional handles that can slide during workouts. Lifters don't need to grip the weight so tightly, so they can focus their attention on more important things — like the muscle they're targeting. The Satellite Series racking system features ergonomic angles to improve safety and has big, bright weight labels for easy weight return. Satellite Series dumbbells will improve the look of any club.


1913 Portola Rd.
Ventura, CA 93003
toll-free: 877-339-9733
phone: 805-339-9733
fax: 805-339-0401

Company Background

Hampton believes that free weights are the foundation of any workout facility and that they should look the part with style, innovation and quality. Hampton's tradition of innovation can be seen in its wide selection of both urethane and classic plates, dumbbells, barbells and bars, many of which now feature Gel-Grip, the ultimate in comfort. Plus, Hampton is factory owned and operated, so quality and consistency are always guaranteed.

An Engraved Invitation

Now leading equipment manufacturers can have their logos attractively emblazoned next to Ivanko's on “fully functional” urethane plates and dumbbells.

Ivanko invites leading clubs and manufacturers to engrave their logo on the company's “fully functional” urethane plates and dumbbells. Displaying your company logo is important because club members will see the name association day after day. It is therefore important to consider a partner's reputation for quality, passion for perfection and credibility in the gym, where brand loyalty is earned. Since 1967, Ivanko's mission has been to serve the serious strength-training community with equipment that meets or exceeds the highest standards in weight accuracy, safety, ease of use and performance. Ivanko is the only U.S. manufacturer with products that are approved for international competition by the International Powerlifting Federation (IPF).

Ivanko's E-Z Lift Urethane plates are round and therefore “fully functional” for safe and proper floor exercises like repetition power cleans and dead lifts. Ivanko's Urethane dumbbells feature an unique, revolutionary, patent-pending design using a no-bolt/no-weld system to affix the head to the handle. And all Ivanko Urethane equipment feature an exterior matte finish, in contrast to the shiny plastic look and slippery feel of conventional urethane plates and dumbbells. Durability is accomplished through high impact urethane in combination with proprietary chem-fused bonding which marries the urethane to the iron plate in a way that is stronger than the urethane itself.

Having your logo displayed on a weight plate or dumbbell can be a good thing if your name is in the right place and associated with a company whose reputation and quality are universally respected and admired. That is the standard to which Ivanko has aspired for more than 37 years.


Ivanko Barbell Company
P.O. Box 1470
San Pedro, CA 90733
Phone: 310-514-1155
Fax: 310-514-1363

Company Background

Ivanko Barbell Company was founded by Tom Lincir in 1967, and it is the leading provider of professional and commercial grade barbell and dumbbell products worldwide.

Life Fitness Unveils Ab Crunch Bench

The new Life Fitness Ab Crunch Bench combines superior biomech-anics, ease of use and a contemporary style making it an ideal choice for a facility's core training area. The patent-pending AbCam System enables users to maintain a smooth and natural crunch motion with minimal hip flexion for effective, efficient workouts.

The pad configuration and foot pegs are positioned in an optimal manner for greater comfort and stabilization. The handles, which partially assist and stabilize the user in performing the exercise, make the movement easier to perform. A conveniently located integrated weight horn allows users to add resistance for a more challenging abdominal workout.

The Ab Crunch Bench boasts a contemporary design with oval tubing and contoured upholstery that complements Life Fitness' Signature Series and Cable Motion strength lines. Facilities may select from three frame and 10 upholstery color options. The unit includes warranties of 10 years for the frame, two years for bearings and 90 days for upholstery.

Life Fitness

5100 River Rd.
Schiller Park, IL 60176
phone: 847-288-3300
fax: 847-288-5931

Company Background

Life Fitness, a division of Brunswick Corporation, is the global leader in designing and manufacturing a full line of reliable, high-quality fitness equipment for commercial and consumer use. It is the largest commercial fitness equipment provider in the world and the only fitness equipment manufacturer that has been providing premium equipment for more than 27 years. Life Fitness' cardiovascular and strength-training products, including the renowned Lifecycle® exercise bike, are used in health, fitness and wellness facilities, as well as in homes, worldwide. The company is headquartered near Chicago and distributes its equipment in more than 120 countries.


The new 108 CM VersaClimber now features a reduced step height of just 10 inches to effectively decrease the workload by 50 percent, to better replicate total-body stair stepping and to enable all level exercisers to reap the benefits of vertical training. This model allows for more upper-body motion with travel up to 27 inches for an increased range of motion and greater flexibility. The 108 CM VersaClimber boasts a new interactive voice module that simplifies getting started and provides valuable instructions and motivational feedback, such as, “Good job. You're almost to the top,” to ensure that exercisers maintain the appropriate intensity level to sustain their workouts and achieve results. Additional inspiration comes in the form of a variety of virtual challenges to select from: opponents, towers and famous mountain peaks — all depicted on a back-lit, bright console.

The all new VersaClimber 108 SM is uniquely designed to provide the most complete total-body, non-impact workout available. Features include a new interactive voice module that simplifies getting started and provides valuable instructions and motivational feedback. With a natural upward climb motion, the 108 SM is the ideal sport-specific vertical trainer. It was designed to increase and enhance an athlete's overall fitness stamina by providing a wider range of step height travel — for example a 2-inch to 20-inch step range with unlimited speed attributes. The new 108 SM was designed to allow for a complete full-body, non-impact workout while integrating aerobic and anaerobic interval training programs into a current cardio-training regimen.


It's all the fitness you need.

3190-E Airport Loop
Costa Mesa, CA 92626
toll-free phone: 800-237-2271
phone: 714-850-9716
fax: 714-755-4973

Company Background

A proven and trusted leader in total body fitness, VersaClimbers products have been made proudly in the United States for 23 years; VersaClimber, VersaPulley, 1-2-3 Heart Rate Monitors and now cardio and strength equipment use patented vibration technology.

Dramatically Increase Personal Training Sales

Establishing the Value of Professional Assistance & Making the Sale of Health and Fitness Tangible

The Visual Fitness Planner (VFP) is the ONLY imaging technology designed to help health, wellness and fitness facilities attract more prospects, deliver valuable education, sell more services, and retain more customers. VFP is a unique technology using three-dimensional imaging to visually demonstrate body transformation AND calculate an individual's likelihood of contracting Type II Diabetes, having a stroke, developing cardiovascular heart disease or getting cancer. In addition, VFP assists facilities in creating a customized exercise prescription, determining goal achievement timeframes and demonstrating body-image transformation changes INSTANTLY for their customers.

Critical Business System

Establishes the true value of professional assistance. VFP creates the IDEAL systematic approach for presenting the value proposition of professional assistance, which leads to the consistency and high impact needed in the price presentation for increased sales.

Provides the ultimate solution for selling an intangible service. By using 3-D imaging to show body transformation and disease risk reduction, the Visual Fitness Planner FINALLY makes the sale of health and fitness TANGIBLE.

Ensures that staff focuses on value and benefits to the customer in EVERY presentation. By providing customized presentations that create emotional buy in from the customer, your staff is focused on selling results.

Absolutely increases the emotional readiness to buy. The technology moves prospects and members to the next level of exercise readiness and thereby INCREASES sales.

Call 877-VFP-1212 or e-mail TODAY to schedule your online demonstration.


2912 West Pafford St.
Fort Worth, TX 76110
phone: 877-VFP-1212
fax: 877-616-1681

Company Background

Inter-Images, Inc. was founded in 1999 by physical therapist Mario Bravomalo and former health club manager, Daron Allen, who noticed the consistent challenges of attracting prospects, producing new membership sales and retaining existing members in the health club industry. Their creation, the Visual Fitness Planner, has proven to be the ideal solution to this industry issue.

Additional References

Goodlife Fitness Clubs • Lifestyle Family Fitness • WOW! WorkOut World • Spectrum Clubs • XSport Fitness • California Fitness • Next Generation • YMCA San Antonio • Fit For Life Centers • Gold's Gym • Reaction Fitness • Apex Fitness Group

Xvest (Weighted Vest) Can Be Used by Anyone The hottest fitness product for 2005

Xvest was selected as one of the most innovative training products for 2005 and a semi-finalist for the Sporting Good Product of the Year. Xvest is an adjustable weight vest that is extremely versatile in its application. The Xvest can be used in virtually any activity, exercise or sport-specific drill for intensification and resistance. To better understand the Xvest, one must only put it on and use it. The additional weight makes even the simplest movements more challenging. With the ability to adjust the weight in the Xvest, it gives the user control of how much weight is added to the activity or exercise. What sets Xvest apart from other weight vests is the design and fit. The two-piece design allows the user to adjust the length of the vest to fit their torso length. And, the lateral strapping system snuggly fastens the Xvest to your torso, which is what allows for the high utilization of the Xvest. With the elderly to adolescents and athletes to weekend warriors, using the Xvest has become a major part of their training, health and wellness, fitness and weight control lives. To find out more about the Xvest, visit


Stronger Faster Higher

830 S. Mason Rd., #B1
Katy, TX 77450
toll-free phone: 800-697-5658
phone: 281- 693-4034
fax: 281-392-6096

Company Background:

George Morrison, inventor and founder, has been a strength and conditioning coach for the U.S. Olympic programs, MLB and the NFL. He invented the Xvest to help increase sport performance for athletes and improve fitness for everyone.

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