The Irresistible Pull of Gravity

After debuting at IHRSA 2003, the buzz is on for efi's GRAVITYSystem. This is no surprise to the die-hard GRAVITY fans at CRUNCH Mission Viejo, where the system has piloted since September 2002.

Consisting of comprehensive four-way programming including group strength training, Pilates, personal training and post-rehabilitation performed on one exercise machine, the GRAVITYSystem is designed to deliver quick, efficient and effective workouts while maximizing floor space, expanding program variety and increasing revenue.

“It has already made a real impact on our club,” says Rob Glick, regional group fitness director for CRUNCH Mission Viejo and a member of efi's development team for the GRAVITYSystem. “Our club members are so excited. Since we have implemented GRAVITY, many members who didn't have time to strength train before are making the time now and getting great results.”

The GRAVITYSytem's four programming disciplines are all part of GRAVITY4Programming, and each is conducted on the GTS machine. The GTS, a gravity-training device that encourages functional exercise by using an individual's body weight as resistance, uses a cable and pulley system and free-motion glideboard. Able to adjust at nine different levels of resistance, the machine engages all major muscle groups and facilitates more than 250 strength training, stretching and Pilates exercises.

“The GRAVITYSystem is revolutionary because of its versatility and efficiency,” says efi Sports Medicine CEO Tom Campanaro. “Club managers are not just getting a machine that works one muscle group or one type of exercise methodology; they're getting a solution to space issues and the need for program variety — all with a single piece of equipment, the GTS. The result? A quick return and a serious boost to their bottom line.

GRAVITY4Programming makes accessible the disciplines of group strength training, Pilates, personal training and post-rehabilitation. Training modules include GRAVITYGroup, GRAVITYPilates, GRAVITYPersonalTraining and GRAVITYPost-rehab. Advanced GRAVITY4Programming is also available, making GRAVITY immediately expandable.

efi Sports Medicine offers the GRAVITYSystem in packages of 7, 11 or 15 GTS units with GRAVITY4Programming. GRAVITYGroup, GRAVITYPilates, GRAVITYPersonalTraining and GRAVITYPost-rehab manuals come complete with exercise series and instruction for immediate implementation in the club. Two full days of instructor training, as well as marketing materials designed to assist clubs in promoting the program to current and potential members is included. Additional training can be purchased.

COMPANY BACKGROUND:

After more than a quarter century at the forefront of innovation in athletic training, physical therapy and home fitness, efi Sports Medicine has become the leading manufacturer of functional rehabilitation and conditioning equipment. efi's integration of the benefits of gravity resistance and functional training on a single exercise apparatus facilitates shorter, more efficient workouts that produce superior results. efi provides functional equipment to more than 14,000 clinics, schools, hospitals, athletic training centers and health clubs. Visit efi at www.efisportsmedicine.com or call for more information at 800-525-6901.

Circle No. 159 or visit freeproductinfo.net/club

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