Upgrade Labs Continues Exciting Growth with New Development Deal Signed in Austin

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SANTA MONICA, Calif. – Upgrade Labs, the world’s first Human Upgrade™ Center and brainchild of Bulletproof® Coffee founder Dave Asprey, continues its exciting growth in the great state of Texas by announcing its partnership with husband-and-wife duo, Billy and Natalie Ledbetter. The pair recently signed a multi-unit deal to bring the innovative wellness concept to the greater Austin area. The news of this deal highlights the exponential growth the brand has experienced as the fitness and wellness space continues to boom, and the Ledbetters are excited to jump in and improve the health of those in their beloved Austin community.

The pair is uniquely qualified to operate the new location. Billy is a Medical Doctor with extensive experience working in allopathic and alternative medicine, while Natalie is an anesthetist and a Doctor of Chinese Medicine. Billy and Natalie live an active lifestyle and are passionate about helping others achieve optimal health, already owning three other medical aesthetic and longevity clinics in the Austin area. Choosing to grow their passion for health and wellness with Upgrade Labs was an easy choice for the pair, and they are excited to share their expertise with the Austin community.

“Billy and I have been passionate about optimizing health, vitality and longevity for over 20 years,” says Natalie. “We’ve been following Dave and his biohacking achievements for a long time, and Upgrade Labs is the perfect way for us to help others in our community reach their peak level of wellness.”

Upgrade Labs was born from the goal of helping clients utilize unique technologies to help them reach their highest level of physical performance. These technologies and restorative therapies allow for dramatic results with minimal time investment. Each Upgrade Labs location offers performance enhancing services like the AI Adaptive Bike, which allows clients to enjoy the benefits of a 40 minute jog with only 40 seconds of work by learning the client’s body and adapting the bike to give the perfect workout each and every time.

“My goal at Upgrade Labs has always been focused on creating innovative ways to promote effective and efficient methods of wellness,” said Asprey. “We want to share our groundbreaking services with as many people as possible, and we are so excited to be working with the Ledbetters to achieve this goal in Austin.”

As the brand begins its franchise expansion, it is looking for single and multi-unit franchise partners that are passionate about upgrading humanity and want to introduce biohacking into new communities. Including the franchise fee, the initial investment for an Upgrade Labs location ranges from $663,000 to $1,349,640.

For more information about Upgrade Labs franchise opportunity, please visit https://ownanupgradelabs.com/.

About Upgrade Labs

Founded in 2017 and franchised since 2021, Upgrade Labs is the world’s first Human Upgrade™ Center and brainchild of Dave Asprey, founder of Bulletproof® Coffee and Father of Biohacking. Biohacking \ ˈbī- ō- ˌha- kiNG \ noun, the art and science of using technology and the environment around you in order to have full control of your biology. Upgrade Labs, the premier biohacking center, helps members reach their highest level of physical, cognitive and cellular performance through proprietary technologies. Each location offers services that help members become smarter, faster & stronger, resulting in a more rejuvenated & resilient version of themselves. The services offered help members spend less time exercising, decrease recovery times, and retain higher levels of concentration and tranquility. Equipped with cutting-edge technology and expert Biohacker Technicians, Upgrade Labs helps its members live their lives to the fullest potential. Membership packages are available and include a tailored selection of services. For more information, please visit https://www.upgradelabs.com/.