Club Industry was not involved in the creation of this content.
VANCOUVER, BC, Nov. 10, 2022 /PRNewswire/ - TUT Fitness Group Inc. (TSXV: GYM) (Frankfurt: 7PG) ("TUT" or "The Company"), the leading provider of high-performance and affordable micro gyms, announced today that it has added Ron Lynch (former creative strategist for Go Pro, Samsung, J&J), and Eric Petersen (former SVP of Global brand and community at lululemon) as sales and marketing executive advisors to its strategic advisory board.
"We are excited to have both Ron and Eric on board, especially as we enter such a crucial phase of our sales roadmap," said TUT CEO, Rob Smith. "We have just launched the second-generation TUT TrainerTM and our DTC program and their expertise will be invaluable as we continue to build our brand. This is perfect timing, as well, because over the next two weeks we'll be announcing the TUT Global Ambassador team, who will be working closely with Ron and Eric."
Ron Lynch is a prominent direct response television producer, sales executive and well-known author who has helped household brands make over $5.5 billion in sales. He has a passion for innovations that solve real-world problems for consumers and is the creative strategist behind the success of GoPro and 70 other brands, including Rug Doctor, Orange Glo and OxiClean. Ron's clients include Sansung, Johnson & Johnson, and The S.C.Johnson Family of products. He recently led the successful launch of ALL33 and the Backstrong Chair, securing key endorsements from Justin Bieber and Tom Hanks.
"This is the most intelligent purchase you can make this year," said Ron Lynch about the TUT TrainerTM and TUT RowerTM. "Your body and your health are the most important status symbols you have and you'll see results after a few sessions with these products. I have launched over 70 major brands and I've learned that the secret is a product that works so well and easily that your customers can't help but advertise it for you. The TUT TrainerTM and TUT RowerTM are like that."
Eric Petersen was a founding member of lululemon's executive team in 2004, helping to grow the company's revenue from $4 million to $4 billion over 15 years. He led lululemon's global marketing efforts, using grassroots and disruptive brand practices including the launch of their ambassador program, that helped create a category and global lifestyle brand.
"I am very excited about TUT Fitness Group's future," said Eric Petersen, "and I see an opportunity to help grow their community and lay the foundations for a campaign that engages athletes, ambassadors, distributors, and strategic partners. Their products blend functional strength and cardio training in a compact package and at an attractive price point. There is potential for the TUT TrainerTM and TUT RowerTM to become the must-have, mass market fitness product, both domestically and internationally."
Ron and Eric join seasoned and experienced fitness and sports industry experts on TUT Fitness' strategic advisory board, including Mitch Malandrino (WRKOUT), Stefan Sillner (Climbr) and Charmaine Crooks (Corus).
If you are a fitness professional click here to learn more about TUT Fitness Athlete Affiliate Program: https://tutfitnessgroup.com/affiliate-program/
For distribution, sales and partnership inquiries please contact us at [email protected]
Please see our Corporate Video or our social channels:Instagram, Facebook, Twitter, LinkedIn, TUT Highlights (YouTube).
TUT TRAINER™ Product Specs
- High performance micro gym (11.6 lbs/5kg)
- Quick & easy set up 15 minutes
- No power required
- Footprint (<2 sq. ft.)
- Portability - Train Anywhere
- Complements any gym setting (commercial /at home)
- Resistance load up to 200 lbs (90 kg)
- Less than ½ the price of leading home gym brands
- TUT Training App* (300 + exercises & OnDemand Workout Classes) [1]
About TUT Fitness Group
TUT Fitness is a Vancouver-based designer and Canadian manufacturer of high-performance and affordable fitness products, targeting the US$15.13B global home fitness equipment market, which is expected to hit US$21.84B by 2026. [2]
TUT's industry-first patented resistance band technology (stackable TUT Plates™) is the backbone of the TUT Trainer™ micro gym, a high performance and convenient alternative to bulky exercise machines and free weights. Weighing only 11.6 lbs, the TUT Trainer™ differs from traditional machines by allowing progressive resistance to be added to any rep or movement. Using just 36 ounces of calibrated resistance bands, and able to generate up to 200 lbs. of resistance the user experiences constant and incremental Time Under Tension (TUT) throughout the complete range of motion, and assistance with form. The patented resistance band technology and unique gym design ensures maximum full body muscle recruitment, and multiplanar movement, without added pressure to joints or tendons. The TUT Trainer™ replicates everything you can do in the gym with more than 300 exercises delivering all-in-one functional strength, prehab/rehab and cardio training in less 2 square feet of space. Leveraging TUT's resistance band technology the complementary TUT Rower™ is great for demanding cardio yoga and pilates style resistance training , and weighs only 21 lbs, rounding out the perfect all-in-one multi purpose gym and cardio solution.