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SAN FRANCISCO — November 27, 2018 — TRX®, the global leader in functional training equipment, world-class training content, and App-based training technology, announced the launch of its “Training Transformed” suite of products in partnership with Dick’s Sporting Goods. Found in more than 200 locations nationwide, “Training Transformed” is a product of TRX’s commitment to helping consumers move better and achieve new heights in their fitness journey.
The exclusive partnership with Dick’s Sporting Goods marks the first time in TRX’s history that a broad range of its products, including Suspension Trainers and Functional Training Tools, will be available at retail.
“Dick’s Sporting Goods has been a tremendous partner and we’re very excited to expand our relationship by offering our innovative training gear and digital training technology to consumers who are seeking to take control of their training to achieve and exceed their fitness goals,” said Rick Cusick, VP of E-Commerce & Global Consumer Revenue, TRX. “As the exclusive retailer of our ‘Training Transformed’ assortments, Dick’s Sporting Goods is providing their consumers easy access to TRX products and workout content that provides fast, fun and effective training methods that will transform the way those consumers look, feel and think.”
Rooted in the success of TRX’s patented Suspension Trainers and anchoring solutions, “Training Transformed” assortments are presented on TRX branded fixtures in the fitness department. They include new TRX Functional Training Tools that can be used across diverse training styles, including cross-training, functional training, high-intensity interval training (HIIT), yoga and more.
The TRX “Training Transformed” product suite includes:
- Three different level Suspension Trainers: TRX Elite System, TRX Strong System & TRX Fit System
- Two anchor solutions: TRX XMount & InviziMount
- TRX Training Tools: Slam Balls (10 & 15 lbs.), 10’’ Medicine Balls (8 & 12 lbs.) and Strength Bands (Light & Medium resistance)
For more information on TRX “Training Transformed” suite of products check out participating Dick’s Sporting Goods stores. For general information on TRX Training, including TRX PRO4 SYSTEM, TRX HOME2 SYSTEM, TRX TACTICAL GYM, TRX RIP TRAINER, and FUNCTIONAL TRAINING TOOLS, along with their industry-leading education and programming, please visit TRXTraining.com.
As the global leader in functional training, TRX offers the world’s most effective training equipment, training, and education to help everyone, of any fitness level, become a better version of themselves. TRX is also the No. 1 choice of specialized education courses for fitness professionals. TRX has redefined the application of bodyweight training to enhance human performance and has successfully disrupted the mature landscape of the health club industry. Through a commitment to ongoing research and product development, TRX is changing the way consumers exercise, athletes train for sport, soldiers train for combat, physical therapists rehabilitate patients, and exercise instructors train clients. For more information on TRX, call (888) 878-5348 or email [email protected].
About Dick’s Sporting Goods
Founded in 1948, DICK'S Sporting Goods, Inc. is a leading omni-channel sporting goods retailer offering an extensive assortment of authentic, high-quality sports equipment, apparel, footwear and accessories. As of November 3, 2018, the Company operated 732 DICK'S Sporting Goods locations across the United States, serving and inspiring athletes and outdoor enthusiasts to achieve their personal best through a blend of dedicated associates, in-store services and unique specialty shop-in-shops dedicated to Team Sports, Athletic Apparel, Golf, Lodge/Outdoor, Fitness and Footwear.
Headquartered in Pittsburgh, PA, DICK’S also owns and operates Golf Galaxy and Field & Stream specialty stores, as well as DICK’S Team Sports HQ, an all-in-one youth sports digital platform offering a comprehensive range of services including technology solutions such as online registration and league management services, and mobile apps for scheduling, communications and live scorekeeping; team gear such as uniforms and equipment, fan wear, and access to donations and sponsorships. DICK'S offers its products through a content-rich eCommerce platform that is integrated with its store network and provides customers with the convenience and expertise of a 24-hour storefront. For more information, visit the Press Room or Investor Relations pages at dicks.com.