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Popular Assisted Stretching Concept Continues to Expand Business Despite COVID-19 Pandemic
IRVINE, Calif. (April 28, 2021) – StretchLab, a leading assisted stretching franchise backed by Xponential Fitness, announced today it has officially opened its 100th studio in the U.S. in Colleyville, Texas. As sedentary and less active lifestyles have become more prevalent during the COVID-19 pandemic, the demand for one-on-one assisted stretching studios is higher than ever, and StretchLab franchisee Terry Rackley is ready to meet that demand with the Colleyville studio, his third in the Dallas market after StretchLab Keller and Southlake. The 100th studio will celebrate its grand opening in early May.
"Building and opening my third studio during the COVID-19 pandemic has certainly brought on new challenges, but the one consistent bright spot has been the demand from customers,” said Rackley. “This location has received tremendous interest and our membership base continues to grow as our clients are prioritizing their health and wellness needs and realizing StretchLab is a great fit for them.”
StretchLab has quickly grown in popularity over the past year despite challenges from the COVID-19 pandemic, signing its 300th franchise agreement to bring studios to five brand new markets in the U.S. The first StretchLab outside of the U.S. opened in Toronto, Canada in the first quarter of 2021, and the brand also expects to expand in Australia, having secured a master franchise agreement that gives the Master Franchisee the right to bring at least 50 studios to Australia, with the first opening in Perth expected to be sometime mid-year.
“While stretching has always been an important part of staying healthy, the challenges brought on by the COVID-19 pandemic have led to even more of a demand for StretchLab as people find themselves with aches and pains from the long periods of time spent seated at home,” said Lou DeFrancisco, President of StretchLab. “We are very excited to reach this milestone of 100 studios across the U.S., and we are looking forward to spreading our reach even further with planned international expansion into Canada and Australia.”
StretchLab is one of nine brands that are part of Xponential Fitness, a curator of leading boutique fitness brands across the globe. At StretchLab, clients work one-on-one with highly trained Flexologists™ in an open, modern, and friendly environment to increase mobility and flexibility, and achieve a deeper, more advanced stretch than they can get on their own. Studios utilize TRX MAPS technology, which tracks mobility, muscle activation, posture, and body symmetry, to create individually tailored and more holistic stretching programs for clients to achieve their wellness goals.
The total initial investment to open a single-unit StretchLab franchise is between $171,375 -$290,625. For more information, and to learn more about its various franchise opportunities, visit https://stretchlab.com/franchise/.
About StretchLab:
Founded in 2015, StretchLab is a leading assisted stretching brand that was created to help people through customized flexibility services. It offers one-on-one and group-assisted stretching sessions to customers across a broad range of age and fitness levels. StretchLab’s advanced “Flexologist” instructors receive extensive training, including both classroom and on-the-job training programs. Ranked on Entrepreneur Magazine’s Fastest-Growing Franchises as well as Inc. Magazine’s Inc. 5000 in 2020, StretchLab is headquartered in Irvine, CA, and backed by Xponential Fitness, the largest franchisor of boutique fitness brands in the United States. For more information about StretchLab, and to learn more about its various franchise opportunities, visit www.stretchlab.com.
About Xponential Fitness:
Founded in 2017 by Anthony Geisler, Xponential Fitness has built and curated a diversified platform of nine disruptive boutique fitness brands spanning across fitness and wellness verticals - including Pilates, indoor cycling, stretch, rowing, dance, running, boxing, and yoga. Currently, Xponential Fitness's portfolio of brands includes Club Pilates, the nation's largest Pilates brand; CycleBar, the nation's largest indoor cycling brand; StretchLab, a concept offering one-on-one assisted stretching services and group stretch services; Row House, a high-energy, low-impact indoor rowing workout; AKT, a dance-based cardio workout combining toning, interval and circuit training developed by Celebrity Trainer Anna Kaiser; YogaSix, a modern boutique yoga brand; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements; STRIDE, a treadmill-based cardio and strength training concept; and most recently Rumble, a boxing-inspired full-body workout that delivers 45-minute, 10-round, full-body strength and conditioning workouts crafted around specially designed, water-filled, teardrop-style boxing bags. Visit www.xponential.com to learn more.