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New Senior Leadership Adds Significant Bench Strength as [solidcore] Continues its Rapid National Growth
WASHINGTON, D.C., January 23, 2018 – Solidcore Holdings, LLC [“solidcore”] announced today the hiring of Brian Vahaly as Chief Financial Officer (CFO) and Bryan Myers as Chief Operating Officer (COO). Both will be based in the Washington D.C. area where [solidcore] was founded. Now operating in 12 states, [solidcore] has branched out to 29 studios across the nation with plans to open 50 by the end of 2018.
As CFO, Brian Vahaly will oversee [solidcore]’s finances and revenue as the brand doubles in size this year. No stranger to the operations of new ventures, Mr. Vahaly comes to [solidcore] from Venturehouse Group and NextGen Venture Partners where he served as COO in Washington D.C. Prior to that, he was COO at McLean Capital, a private equity firm, and in his previous role was COO at Venturehouse Group. As an internationally ranked professional tennis player, Mr. Vahaly has more than ten years of experience in the athletic and fitness industry.
In his role as COO, Bryan Myers will work with leadership, studio managers and coaches to ensure [solidcore] delivers an exceptional experience to its clients and will also lead the expansion of the brand to new communities across the U.S. Mr. Myers joins [solidcore] from sweetgreen, the national leader in the healthy fast casual category, where he oversaw the firm’s expansion from a regional chain of 22 restaurants to 90 locations nationally. Prior to his role at sweetgreen, Mr. Myers began his career as a consultant for The Boston Consulting Group, providing strategic advice to Fortune 500 companies on topics of growth, organizational design and operational transformation.
“Mr. Vahaly and Mr. Myers bring the type of caliber we need to accomplish the audacious goals we have for [solidcore],” said Founder and Chief Executive Officer, Anne Mahlum. “This year alone, we are opening 25 additional studios in current and new markets for a total of 50 by the end of 2018. With the addition of Mr. Vahaly and Mr. Myers to our team, I’m more confident than ever that [solidcore] will become one of the largest and most respected brands in the boutique fitness space.”
For more information on [solidcore] or to find a studio near you, visit https://solidcore.co.
About [solidcore]
Headquartered in Washington D.C., [solidcore] is a rapidly expanding boutique fitness studio that uses a resistance-based machine called the [sweatlana] to give customers a proven and effective full-body workout. The [solidcore] workout is a high-intensity, low-impact 50-minute session that is done as slow as possible to lengthen and tone. With countless variations of moves stemming from planks, lunges and squats, the client’s body and mind is challenged in each and every class. For more information visit: www.solidcore.co