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Enabling individuals to keep their health and wellness a priority.
MIAMI, F.L. (December, 2020) – Planet Fitness, Inc., one of the largest and fastest-growing global franchisors and operators of fitness centers with more members than any other fitness brand, welcomes gym patrons of nearby gyms in South Florida to Make the Switch to Planet Fitness. Beginning on December 7, those in need of a gym can join the Judgment Free Zone® for $1 down and pay nothing until January 17 – available for Classic or Black Card®* memberships – when presenting proof of their previous fitness membership, such as a key tag, or using the designated promo code online.
Planet Fitness continues to grow in South Florida while serving its members with a clean and spacious environment; as well as non-members, by providing workouts through the United We Move initiative which is live-streamed on Facebook Monday-Friday at 7pm.
“We are fortunate to continue to provide our Judgement Free experience to South Florida, and we welcome members from nearby gyms that have had to close their doors due to COVID-19,” said David Bidwell, CEO of PF Atlantic Holdings, a franchise group of Planet Fitness. “Physical activity is crucial, especially during these stressful times, which is why we’re here to help our community members keep their health and wellness a priority, and to provide a clean, safe and affordable gym.”
According to the CDC (Centers for Disease Control and Prevention), chronic conditions like obesity1, diabetes, hypertension and heart disease increase the risk of complications from COVID-19, and studies have proven that physical activity has tremendous physical and mental health benefits. Still, only 23 percent of adults2 are reaching the federal recommended amount of physical activity – 150 minutes of moderate to vigorous activity each week.
At Planet Fitness, members can expect the high standards that the leading fitness center continues to uphold for its members, including: the commitment to cleanliness and strict safety protocols and the continued investments in new equipment, training and facilities, in addition to the mask policy that requires all team members and members to mask up all at times while in club (except while actively working out, following county guidelines).
Planet Fitness has taken several steps to enhance cleanliness policies and procedures to protect the health and wellness of members, employees, and the local community by implementing the following safety precautions:
- All employees will have completed extensive training related to our enhanced cleanliness and sanitization policies and procedures
- Employees will receive daily temperature checks when they arrive to work each day
- Increased, thorough cleaning will be conducted using disinfectant on the EPA list effective against COVID-19, including 20-minute walk arounds by our team to continually clean and sanitize high-touch areas
- Increased sanitization stations will be available throughout the gym floor and members will continue to be asked to wipe down equipment before and after use
- Touchless check-in is available via the free Planet Fitness app, simply download the app in advance and scan in at the front desk
- Crowd Meter feature on Planet Fitness’ mobile app allows members to check club capacity before coming into the gym
- Masks are required (except while actively working out, and in accordance with local restrictions) in all Planet Fitness locations
- Some pieces of cardio equipment will be temporarily marked out of use to enable Social Fitnessing™ and create additional distance between members
- New signage will be placed throughout the club that highlights sanitization and Social Fitnessing™ guidelines
Planet Fitness offers extremely low prices and a variety of benefits, including a hassle-free environment, brand name cardio and strength equipment, fully equipped locker rooms and flat screen televisions, all in a clean and spacious environment.
Gym members from nearby fitness centers can Make the Switch and take advantage of the special offer now until December 25, to join for just $1 down and pay nothing until January 17.
For more information or to join online, please visit www.planetfitness.com/promos/maketheswitchmiami and enter promo code: MAKETHESWITCH for the $10 a month Classic membership or MAKETHESWITCHBC for the PF Black Card®*., which includes access to any Planet Fitness location, unlimited guest privileges, access to the Black Card Spa, and more!
*PF Black Card® amenities may vary by location
- Centers for Disease Control and Prevention (CDC) – Adult Obesity Facts
- Centers for Disease Control and Prevention (CDC) – Adult Obesity Facts
About Planet Fitness
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of September 30, 2020, Planet Fitness had more than 14.1 million members and 2,086 stores in 50 states, the District of Columbia, Puerto Rico, Canada, the Dominican Republic, Panama, Mexico and Australia. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 95% of Planet Fitness stores are owned and operated by independent business men and women.
About PF Atlantic Holdings
Founded by David Bidwell and Scott Linsky in 2010, PF Atlantic Holdings partnered with Monogram Capital Partners in 2017, a Los Angeles based private equity firm, to support strategic growth through operational and financial expertise in the coming years. PF Atlantic Holdings is one of the fastest growing franchisees in the Planet Fitness system, operating 41 Planet Fitness health clubs with the rights to continue to develop the areas of South Florida, Central California, and New Jersey.