Planet Fitness Announces New Location Coming Soon to Davie, FL

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New location will offer non-intimidating Judgement Free Zone®, extremely low prices, free fitness training included in all monthly memberships, and more 

Join now for just 25 cents down and $10 per month with no monthly commitment until early November!

DAVIE, FL (September 28, 2021) – Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S., and home of the Judgement Free Zone® is opening a new location in Davie, FL.

Planet Fitness’s new location will be near retailers including Bath & Body Works, TJ Maxx, Ulta, and Old Navy, located at 2310 S University Dr. The Davie club is slated to open in early November.

The new facility will occupy 14,000 sq. feet of space and offer state of the art cardio machines and strength equipment, a 30-Minute Express Circuit, rowing machines, fully equipped locker rooms with day lockers and showers, HydroMassage loungers, massage chairs*, tanning booths, Total Body Enhancement booths, and more.

“Planet Fitness Davie marks the 21st club in South Florida for our Franchise group, and we’re excited to continue our growth in this market with more clubs coming in the near future,” said Shannon Meyers, Vice President of Marketing, PF Atlantic Holdings, LLC, a franchise division of Planet Fitness. “Finding the right gym can be intimidating, but Planet Fitness aims to make fitness accessible, affordable, and Judgement Free for everyone, as well as safe and squeaky-clean with our spacious clubs. We invite everyone to visit our presale office to learn more about the amazing amenities we have to offer in Davie and take advantage of our limited-time presale membership offers.”

As an introductory special, members can join now before the club opens for 25 cents down and $10 a month with no commitment during the pre-sale, occurring now through early November. Stop by the presale office located at 1984 S University Drive or join online at www.planetfitness.com/gyms/davie-fl.

The PF Black Card® membership, which is $22.99 a month, includes additional amenities such as the ability to bring a guest every day at no additional charge, access to all 2,100+ Planet Fitness locations, as well as access to massage beds and chairs and tanning, among other benefits*.

Planet Fitness has taken several steps to enhance cleanliness policies and procedures to continue protecting the health and wellness of members, employees, and the local community by implementing the following safety precautions: 

  • Increased sanitization stations will be available throughout the gym floor and members will continue to be asked to wipe down equipment before and after use;
  • Touchless check-in is available via the free Planet Fitness App, simply download the app in advance and scan in at the front;
  • A Crowd Meter on the Planet Fitness App that allows members to check club capacity in real-time before even leaving the house Mask requirements that follow local and CDC guidelines;
  • Mask policies in accordance with local guidelines and more.

Planet Fitness prides itself on providing a high-quality experience at an exceptional value and being home of the Judgement Free Zone®, where members experience a hassle-free, non-intimidating environment. Membership includes a variety of other benefits, including brand name cardio and strength equipment, fully equipped locker rooms, flat screen televisions and free fitness training by a certified trainer through the PE@PF ® program.

For more information or to join online, please visit www.PlanetFitness.com or follow us on Facebook (www.facebook.com/PlanetFitness) and Twitter (www.twitter.com/PlanetFitness). Planet Fitness Davie will be located at 2310 S University Dr Davie, FL 33324.

*PF Black Card® amenities may vary by location

About Planet Fitness

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of June 30, 2021, Planet Fitness had more than 14.8 million members and 2,170 stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico and Australia. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®️. More than 95% of Planet Fitness stores are owned and operated by independent business men and women.

About PF Atlantic Holdings

PF Atlantic Holdings is a franchise division of Planet Fitness founded by David Bidwell and Scott Linksy in 2010. In 2017, Los Angeles based private equity firm, Monogram Capital, partnered with Bidwell & Linsky to support strategic growth through operational and financial expertise in the coming years.  PF Atlantic Holdings is one of the fastest growing franchisees in the Planet Fitness system, operating 43 Planet Fitness health clubs with the rights to continue to develop the areas of South Florida, Central California, and New Jersey.

About Monogram Capital

Headquartered in Los Angeles, CA and founded by Jared Stein and Oliver Nordlinger in 2014, Monogram Capital Partners has approximately $400 million of equity capital under management and focuses exclusively on investing in high-growth consumer and retail brands and service providers.  The firm seeks to partner with founders and strong management teams, typically investing $10-40 million of equity per transaction.  Monogram’s portfolio includes leading consumer brands including Planet Fitness Atlantic, Chewy.com, Oatly, Country Archer, Vive Organic, Koia and others. To learn more about Monogram, please visit: www.monogramcapital.com.