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(PORTLAND, Ore. - May 19, 2022) - OMORPHO, a premium fitness company revolutionizing training with micro-weighted sportswear, announced a partnership with luxury fitness club Equinox to incorporate its Gravity Sportswear™ collection in clubs across the country.
OMORPHO’s Gravity Sportswear will be featured within Equinox’s shops, available for purchase online and in clubs spanning New York to Los Angeles. Additionally, OMORPHO Gravity Sportswear, including the popular G-Vest will soon begin to appear on Equinox trainers and be available for club members to trial during group fitness classes to help them get more from every workout.
OMORPHO was created to put a stop to the common misconception that lightweight apparel is better when training. Gravity Sportswear is a groundbreaking collection powered by MicroLoad™ that strategically places small amounts of weight across the body designed to make you fitter, faster and stronger by adding resistance without limiting natural movement.
“We’re thrilled to partner with Equinox to let more people experience the benefits of our MicroLoad science,” said Stefan Olander, Co- founder, OMORPHO. “Gravity Sportswear challenges everything about traditional activewear, and we’re so excited to give Equinox members an edge, and help boost every workout.”
The collection was developed following more than three years of rigorous testing, athletic research and a meticulous product creation process. By placing weight on the parts of the body that are moving, Gravity Sportswear increases the challenge to the active muscles. Studies have shown that applying MicroLoad to your training may improve power by up to 8%, increase vertical jump up to 9% and boost speed by up to 3%.
“Equinox strives to offer our members the best and most innovative products to help them on their fitness journeys and our latest partnership with OMORPHO will do exactly that,” said Annie Walters, VP of Retail, Equinox. “OMORPHO’s Gravity Sportswear collection will not only appear in our online and club shops, but by way of this partnership will soon be incorporated in group fitness classes to allow everyone to experience the benefits of their unique micro-weighted apparel."
To learn more about OMORPHO’s Gravity Sportswear and benefits of MicroLoad, and shop the collection please visit EquinoxTheShop.com, OMORPHO.FIT or follow us on Instagram @OMORPHO.
About OMORPHO
OMORPHO is a premium sport and fitness company founded in 2017 in Portland, OR. Its GRAVITY SPORTSWEAR™ collection powered by MicroLoad™ anatomically places small weights strategically across the body, helping everyone, from fitness fans to professional athletes, to get fitter, faster and stronger by simply changing what they wear for training. The name OMORPHO is derived from Greek, meaning “beautiful,” and is the lens through which the company creates gorgeous products and services that simplify the pursuit of a fit life. To view the entire collection and learn more about the science and benefits of MicroLoad™ please visit OMORPHO.FIT or follow @OMORPHO on Instagram.
About Equinox
IT’S NOT FITNESS. IT’S LIFE: Founded in 1991, Equinox was built on the notion that fitness can empower a life well-lived and foster a strong community of high-performance individuals. Nearly 30 years later, Equinox continues to lead and disrupt the category it singularly defined, operating over 100 full-service Clubs globally across major US cities including New York, LA, Miami and San Francisco as well as London, Toronto and Vancouver, each featuring bespoke design in an unparalleled luxury environment.
Grounded in the core tenets of Movement, Nutrition and Regeneration and backed by a Health Advisory Board of industry-leading experts across these disciplines, Equinox provides a holistic lifestyle experience for its members with best of class offerings in fitness, wellness, fashion, beauty, culinary, and more. With an integrated membership model that fuses the digital and physical Equinox experiences, the brand is always accessible to the member, meeting them wherever, whenever.
The dynamic membership builds upon the touted in-club offering with the launch of virtual personal training and yoga, nationwide outdoor fitness clubs Equinox In The Wild, a weekly curate e-letter The Check-In, its e-commerce site, and Equinox+, a first-of-its-kind multi-brand digital platform offering premium fitness content across its portfolio of brands. Equinox also unveiled Equinox Hotels as a true culmination of its lifestyle brand promise, redefining the luxury hospitality experience to be a seamless extension of high-performance living. For more information, visit www.equinox.com.