Muscle Up Marketing, AFS Expand Relationship


Club Industry was not involved in the creation of this content.

(OAKLAND, CA, ALPHARETTA, GA, October 31, 2017)  – The Association of Fitness Studios (AFS) and Muscle Up Marketing proudly announced today that they have reached expanded sponsorship and collaboration agreement to provide relevant educational products, services, and benefits to the fitness studio market.

Muscle Up Marketing is one of the fitness industry’s premier marketing agencies offering turnkey marketing solutions to help gyms and studios of all sizes generate leads through integrated print, mobile and online campaigns.

“We love what AFS is all about and where they’re going,” said Jon Butts, president of Muscle Up Marketing. “Our services are a natural fit for the studio market so it made sense for us to play a larger role.  We look forward to helping many more studios enhance their profitability.”

According to AFS research, Marketing has consistently been identified as the Number One challenge facing fitness studios of all disciplines. Muscle Up Marketing offers a wide variety of products and services that immediately impact a studio’s marketing strategy, from print to technology driven. 

“Muscle Up Marketing directly targets the key issue affecting studio profitability,” said AFS Founder and CEO Josh Leve.  “They are exactly the kind of company that we enjoy partnering with - they’re good, fast, and reasonably priced.  We look forward to working with them.”

The expanded relationship with AFS will include marketing content development, inquiry generation, direct mail, and a variety of outbound communications to ensure the Muscle Up Marketing message is reaching the AFS community.

When it comes to localized lead generation for the fitness industry, nobody offers a more robust product and service offering than Muscle Up Marketing.  A small sampling of their services include: social media management, mobile geo-targeting, targeted display ads, direct mail, grassroots print, text messaging, and email marketing.

More information on Muscle Up Marketing can be found at

About AFS

The Association of Fitness Studios (AFS) is the only membership community dedicated solely to the business of fitness studios.  AFS provides studio owners and developers a wide array of business-specific products, services, and benefits that enable them to more effectively manage and grow their businesses, building on the passion, compassion and courage they’ve already shown.

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