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Life Fitness, the global leader in commercial fitness equipment, and Saudi Arabia fitness leader Armah Sports Company, entered into an exclusive, multi-year agreement whereby Life Fitness will fulfill all the equipment needs of the company’s 50 new smart sports clubs planned for roll-out in Saudi Arabia over the next five years. As part of the partnership, Life Fitness and Armah Sports Company will work together in building the smart club concept including fitness equipment and advanced fitness technology.
Chris Clawson, CEO, Life Fitness: “We are excited to forge this new partnership with Armah Sports Company and we look forward to continuing our goal of creating an improved and connected experience for exercises seeking to meet their fitness goals through innovative cardio, strength and group fitness solutions.”
Fahad Al-Haqbani, CEO, Armah Sports Company: “As we work to change the way people think about their health, sports and wellness, we vowed to engage the best of the fitness industry in the development of our 50 new smart clubs in Saudi Arabia. We are excited to join forces with Life Fitness in this venture, as they continue to raise the bar in fitness innovation and connectivity.”
About Life Fitness
Life Fitness is the global leader in commercial fitness equipment and game tables. The company manufactures and sells its strength and cardiovascular equipment, billiards tables and accessories, and game room furniture through its family of brands that includes Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group, SCIFIT and Brunswick Billiards. Its equipment is distributed to 166 countries. Life Fitness is headquartered near Chicago, in Rosemont, Illinois. For more information about the Life Fitness family of brands, visit www.lifefitness.com.
About Armah Sports Company
Armah Sports Company, based in Saudi Arabia, has started the construction of its sports clubs, with 10 sites currently under construction. Armah’s strategy is execute their plan to establish 50 smart fitness clubs in the Kingdom within the next 5 years. Their clubs will suit all segments of the community for men and women. They will be opened starting next year (2020) in Riyadh and Jeddah, and soon after in the Eastern Province. The company will invest SR1 billion ($270 million) during the next five years in the Saudi fitness market to make a big leap in the fitness industry.