Industry Veteran Leo Schreuders Joins Torque Fitness As Vice President of Sales, Europe

Leo Schreuders, Vice President of Sales for Europe for Torque Fitness. (Photo courtesy of Torque Fitness )

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COON RAPIDS, Minn. – June 15, 2021 – As global demand increases for its innovative functional and strength training products, Torque Fitness has named seasoned fitness industry veteran Leo Schreuders its vice president of sales for Europe. With more than 26 years in the international fitness and sporting goods industry, Schreuders is leading the expansion of Torque’s business throughout the European region.

“With his industry expertise and passion, strong work ethic and alignment with our goals, Leo is an excellent addition to our team,” said Jerry Dettinger, the CEO of Torque Fitness. “We are excited to have him build on our strong international traction and direct our rapid growth.”

Most recently, Schreuders spent almost 16 years as the Managing Director of Octane Fitness International B.V., heading all aspects of the company’s business in Europe, the Middle East and Africa (EMEA). In that role, he founded Octane Fitness International an Octane Fitness UK Ltd., established distribution channels and direct sales throughout the region and oversaw day-to-day operations in the EMEA office.

Previously, Schreuders spent a decade at Life Fitness Atlantic B.V. in The Netherlands as sales and marketing director for EMEA, where he grew sales tenfold. Prior to that, he was the European area manager for Scatch International B.V., The Netherlands, a sportgame company, where he established exclusive agency agreements in European territories accounting for more than $15 million and handled all key accounts in Germany and France.

Schreuders began his career and spent seven years working for several tennis and sporting goods companies and retailers in The Netherlands developing distribution, sales, promotions and scholarships.

“I’m thrilled to join Torque because of its unique products and approach to strength training, along with the family feel of the company,” said Schreuders. “I share the organization’s commitment to quality, customer service and the international markets.”

A native and resident of The Netherlands, Schreuders speaks English, Dutch and German.    

About Torque Fitness

With its worldwide headquarters in Coon Rapids, Minnesota, Torque Fitness is an experienced team that accelerates innovation, design and performance in commercial and home gym spaces. Since 2005, Torque has combined industry knowledge and passion for fitness to engineer some of the most innovative functional and strength training products. With more than 40 years of commercial design expertise, Torque Fitness creates unique, heavy-duty training tools for organizations including Anytime Fitness, Gold’s Gym, Life Time Fitness, the Pittsburgh Steelers NFL team and more.