Healthworks Fitness Rebrands


Club Industry was not involved in the creation of this content.

BOSTON – Healthworks Fitness, Boston’s premier fitness clubs for women, is working with Fuseideas to refresh its image and brand, according to Healthworks Director of Marketing and Brand Development, Tania Green.

Healthworks will introduce a new online advertising campaign with a refreshed, new look and feel that will increase their social presence, add content, increase brand recognition and introduce a new image of women who feel free to be strong, according to Green.

Green observes, “Our members hunger for intensity. They want to lift heavier, run faster, ‘HIT’ it Harder. They want to accomplish all of this where they can experience the Power of Women right beside them. In this campaign we directly tackle negative beliefs about women, flip them upside down, and take the power back.

New advertising will feature strong, healthy images and a variety of women who consider the gym as part of their lifestyle. Headlines such as “I Lift Myself Up”, “I Do Not Glisten. I sweat.” and “I Do Know My Own Strength.” will reinforce this new look for Healthworks.

Healthworks’ new image will launch this month and will appear on Facebook and Instagram among others.

About Healthworks Fitness

Founded in 1977, Healthworks operates with over four decades of experience and expertise in the fitness and wellness industry. We are proud to be Boston’s premier fitness center for women with over 16,000 members, 500 plus employees, 4 locations, and 2 non-profit fitness centers. For more information:

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