Health I.Q. Joins AFS, Special Rate Life Insurance for Health Conscious People


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(OAKLAND, CA, MOUNTAIN VIEW, CA, December 4, 2017)  – The Association of Fitness Studios (AFS) today proudly announced ​that Health IQ Insurance Services (Health IQ), the fastest-growing life insurance company for health conscious individuals, ​has joined AFS' associate membership and sponsorship ranks​. Through this relationship, Health IQ will​ provide fitness professionals and studios with the opportunity for their customers to receive special life insurance rates, rewarding them for their healthy behaviors and lifestyle choices.

Founded in 2013, Health IQ’s mission to improve the health of the world by celebrating the health conscious through financial rewards. Health IQ spent years gathering the science and data to prove that the health conscious deserve lower life insurance rates, up to 33 percent exclusive savings and has helped tens of thousands of people secure over $5.3 billion in insurance coverage. 

 “Healthy consumers have long been looking for quantifiable value to their healthy lifestyle,” said Josh Leve, founder and chief executive officer, AFS.  “Potential longevity and quality of life are wonderful, of course, but a financial reward for a staple product is awesome. Health IQ delivers with life insurance.”

 Health IQ believes that health conscious people with active lifestyles/diets like running, cycling, swimming, weightlifting, yoga, vegetarianism and veganism are overpaying for life insurance and wants to make life insurance fair for those that take responsibility for their health. 

 “We believe the best way to change the world’s health is to celebrate the health conscious rather than harass the people who aren’t,” said Munjal Shah, co-founder and chief executive officer, Health IQ.  “Partnering with the fitness studio community is a natural way for us to connect with millions of health conscious consumers.”

Health IQ works with internationally known life insurance carriers and has combined medical research with its own proprietary data gleaned from the over 1 million health conscious people who took the Health IQ quiz to negotiate exclusive lower rates, up to 33 percent in exclusive savings,  on term life insurance for the health conscious. 

Learn more about Health IQ and their mission at

About AFS

The Association of Fitness Studios (AFS) is the only membership community dedicated solely to the business of fitness studios.  AFS provides studio owners and developers a wide array of business-specific products, services, and benefits that enable them to more effectively manage and grow their businesses, building on the passion, compassion and courage they’ve already shown.

About Health IQ

Health IQ’s mission is to save the health conscious runners, cyclists, weightlifters, vegans, yogis, etc, money on their life insurance. That’s because a healthy lifestyle can significantly reduce your risk of heart disease and cancer, which means you should pay significantly less for your life insurance.

Health IQ is the fastest growing life insurance company in the United States. Health IQ delivers between 4 and 33 percent lower rates on life insurance. The company partners with the nation's top-rated insurance carriers and has a 9.7 customer satisfaction rating. Founded in 2013 by a team of health conscious entrepreneurs, Health IQ has helped thousands of individuals secure a total of $5.3 billion in insurance coverage.

For more information, please visit and follow Health IQ on Twitter @healthiqinsure.

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