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Following a strategic review of its operations, Fitness & Lifestyle Group (FLG) has announced the sale of the franchise division of its Jetts Fitness business.
The sale – via Management Buy Out led by Jetts Fitness Australia CEO Elaine Jobson – encompasses 129 franchised clubs in Australia as well as international franchise businesses in the UK and the Netherlands.
Fitness & Lifestyle Group retains full ownership of its Jetts Fitness brand and operations in New Zealand, Vietnam and Thailand, where the brand is already market leader by number of clubs.
FLG Group CEO Greg Oliver confirms: “We continue to invest significant resources in the growth of Jetts Fitness across the APAC markets of Thailand, Vietnam and New Zealand.
“The sale of the franchise business will allow Elaine’s team to move forward with its own independent expansion strategy.”
Jobson says: “I’ve always seen our Jetts franchise model as unique within the FLG portfolio, so when the Group presented us with the opportunity to purchase the business, we immediately saw it as a fantastic opportunity – a chance to focus on growing our brand through franchise as well as our own corporately owned clubs in our new generation design.”
She adds: “This is an exciting new chapter for my team and I as we continue to deliver high-quality training facilities, all staffed by incredible teams who are committed to helping our members live a better life.
“For our high-performing support office, who deliver exceptional franchisee assistance to our network, it will be business as usual with minimal disruption from this MBO.”
Jetts was founded in Australia in 2007 by husband-and-wife team Brendon and Cristy Levenson. It was the first gym brand in Australia to offer 24/7 access, no lock-in contracts, low fees and member-friendly policies – an approach that made health and fitness available to more people than ever before.
About Jetts Fitness
Led by Elaine Jobson, CEO, Jetts Fitness is an Australian company that has grown to over 250 clubs worldwide. It was the first gym to market with 24/7 access, no lock in contracts, low fees and member friendly policies. In addition to successfully navigating the business through the pandemic, it was awarded the 13th Best Place to Work in Australia in 2021 and 7th in 2022!
About Fitness & Lifestyle Group
Established in 2016, Fitness & Lifestyle Group (FLG) is Asia Pacific’s largest health and wellness group, with 400+ clubs, over 660,000 members and a portfolio of globally recognised brands that includes Fitness First Australia, Goodlife Health Clubs Australia, Barry’s, Jetts Fitness New Zealand | Thailand | Vietnam, Zap Fitness, and California Fitness and Yoga.
Headquartered in Australia and with regional offices in South East & East Asia, FLG isn’t just about physical fitness. It’s about physical, mental and emotional health. FLG’s goal is to change lives for the better and, in the process, make an essential contribution to the health, wellbeing and prosperity of society. This is summed up in FLG’s simple yet powerful mission: to empower its global community to live stronger, happier lives. For more information about Fitness & Lifestyle Group, please visit: www.fitlg.com