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OAKLAND, CALIFORNIA (MARCH 1, 2022) — Flexia Pilates today debuts the world’s first smart, connected Pilates Reformer. It provides real-time feedback and tracks progress to make personalized recommendations to help users reach their fitness goals. The Flexia Pilates Reformer is complemented with a dedicated virtual studio that allows users to stream a variety of certified instructor-led Pilates classes on demand.
The professional-grade, easy-to-adjust smart Reformer uses goals and movements to improve form, increase whole body strength, and build confidence through low-impact Pilates training. Flexia is designed to fit each user’s home environment, body, and lifestyle.
Flexia’s patent-pending artificial intelligence-enabled sensor technology makes live adjustments, tracks progress, and makes personal recommendations with the proprietary Movement Quality Score (MQS). Users can build strength and flexibility without fear of joint pain or muscle injury. Boasting the industry’s longest and widest carriage system and an adjustable, four-position shoulder and footrest system, Flexia was created to fit all body types so every person can unlock their full potential. The Flexia Reformer also forgoes a built-in tablet or fixed screen so that nothing gets in the way of workout choreography. Its industrial-grade pulley, rope, loops, and wheel system makes every movement smooth and virtually silent. Importantly, Flexia is the only wood Reformer on the market that can stand on one end, making storage simple.
Flexia’s Online Studio utilizes cutting-edge technology to synchronize its industry-leading Reformer with a wide variety of classes, available from the comfort of home. For $39 a month, members of the Online Studio will have unlimited access to Flexia’s on-demand and live classes that offer foundational, intermediate, and advanced instruction. Accessible from any smart device, the studio also provides mat Pilates and breathwork classes, as well as guided meditation. The Online Studio both challenges and frees the user, offering a tailored experience taught by expert instructors, while being supported by a community who shares the same passion for health and wellness.“We believe that mindful movement is integral to creating and sustaining an active lifestyle,” says founder and CEO, Kaleen Canevari. “Our goal for Flexia is to eliminate the common barriers of Pilates with our first of its kind Reformer and connected studio, utilizing the most innovative technology on the market to create a truly interactive community. It’s important our Pilates experiences gives consumers the confidence and guidance to feel stronger, healthier and a part of something larger than themselves, a part of the Flexia family.” Canevari, who is also a certified Pilates instructor, adds that, Flexia is an ideal way to achieve an energized whole-body experience that connects mind and body, allowing consumers to realize their workout goals are limitless.
“Our smart Reformer offers the first intelligent at-home Pilates workout to help build strength and mobility without the harsh impact”, says co-founder and CCO, CJ Kelly. “When you think of Pilates, we want you to think of Flexia and how our connected experience is made for all body types to enjoy the benefits of low-impact exercises and redefine the limitations of what one’s mind and body can do. By adding AI to the Reformer, we’re able to provide the Pilates community with measurable results and the motivation to continue pursuing their fitness goals.”
Flexia’s Smart Reformer retails for $3,495 USD and is available for purchase on FlexiaPilates.com. Financing is available through Klarna.
ABOUT FLEXIA PILATES
Flexia Pilates is the world’s first smart at-home connected Pilates Reformer designed with innovative technology that tailors workouts and quantifies the health benefits of mind and body movements. Founded in Oakland, California in 2020 by Founder and CEO, Kaleen Canevari, Co-Founder and CCO, CJ Kelly and Co-Founder and CTO, David Ducrest; Flexia Pilates was built upon three core concepts: a premium Reformer experience at home, effective, low impact workouts and a more meaningful way to reconnect with your body. For more information, visit FlexiaPliates.com.