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New York, NY - (April 26, 2022) - Today, FITURE, the technology and media company taking connected fitness from 1.0 to 2.0, unveils their revolutionary interactive fitness mirror in the U.S. The immersive, personalized workout experience features breakthrough Motion Engine™ technology that distinguishes how you move and offers real-time feedback through form correction as well as pacing, timing and movement feedback. With their functional training programs and diverse instructor team, FITURE is the perfect complement to any hybrid workout routine. FITURE helps you train holistically to keep fitness a sustainable part of your life and its sleek and colorful design blends seamlessly into any home decor.
While most brands require a minimum commitment of 12 months for their subscription, FITURE offers a month-to-month membership that allows for more flexibility and accessibility. The membership includes personalized profiles for up to seven household members to access its exclusive content.
“As consumers are gradually going back to their lives before COVID, they are looking for a solution that can seamlessly integrate into their daily lifestyle and leverage the latest technology to reach their fitness goals,” says Maggie Lu, CEO of FITURE. “We created FITURE to fill that gap in the market. It is not only sleek and beautifully designed to fit in any home, but it's also smart and interactive and can be a part of any fitness routine and lifestyle. We truly believe FITURE will empower millions of families to stay fit both physically and mentally.”
Connected Fitness 2.0 is Here
FITURE’s first-of-its-kind Motion Engine™ technology and industry-first Gesture and Voice Control allow for a fully immersive workout experience that requires no calibration. Simple hand gestures like raising your hand to start a class or high-fiving your instructor were designed to create a truly interactive, frictionless workout.
The technology uses smart motion sensors to track your movement and provide real-time feedback on your form, pace and speed to make your workout more accurate, effective and personalized, compared to other fitness programs. Plus, the Motion Engine™ technology also tracks your reps, pace, sets and time, so you can stay focused and safe in the moment.
This industry-first technology is powered by the world’s largest AI fitness movement library including more than 1,000 different fitness movements spanning HIIT, Strength, Boxing, Cardio Dance and more. The FITURE movement library is calibrated and fine-tuned, having recognized more than 130,000,000 movements from thousands of users worldwide, to provide the most accurate feedback in the industry.
Master Your Fitness Through Functional Training
FITURE provides holistic functional training through a variety of classes, programs and custom workouts that are personalized through Motion Engine™ technology to meet your needs. Want to try kickboxing or step up your cardio dance moves? Motion Engine™ distinguishes your movements, guides you through the moves and offers suggestions on how to improve.
Apart from curated workout recommendations, FITURE has an industry-first feature to build your own custom workout by choosing from hundreds of movements from their library, all powered by Motion Engine™ technology. Users can choose the length and reps of each movement, and tailor it to their individual fitness level and preferences.
FITURE offers signature classes in Power, Sculpt, Restore, and Performance to provide a healthy and balanced fitness routine. Fresh programs and classes are constantly added to the selection. Plus, the in-workout leaderboard lets you know where you stand and pushes you to the next level while you interact with the FITURE community.
No More Trade-Offs Between Look and Function
As the only fitness mirror offered in a range of elegant hues, FITURE comes in five colorful shades that effortlessly blend into your décor to suit every home. Turned off, it’s a beautiful piece of furniture; turned on, it transforms any space into a fitness studio. At 43'' long and just 1.3'' thick, it can easily fit in any room and never looks like a piece of bulky gym equipment. The dual-frequency stereo speakers wrap you in surround sound, or you can choose to pair it with any Bluetooth earphones.
Powered by Leading Experts
FITURE has brought together a powerful team of leading fitness and media experts from brands like HBO, Tesla, Nike, Peloton, Apple, Equinox, Barry’s Bootcamp, Rumble and more to bring connected fitness to the next level. FITURE has invested in an A-list tech team with expertise developing AI technology for world-class products such as Tesla Autopilot, DJI Autonomous Vehicles and Drones. FITURE’s production team consists of award-winning producers, set designers, and music editors that create supercharged content from their premiere fitness content studio in NYC. Having raised close to $400 million in one of the largest early stage funding rounds in the industry and being backed by top-tier investors, FITURE is primed to bring connected fitness 2.0 to the U.S. with the best-in-class fitness content and workout experiences.
Pricing, App, and Availability
The device is powered and operated by the easy-to-use FITURE app (available on iOS and Android), where you can seamlessly schedule your workouts, sign up for notifications, view your workout summaries, create customized classes, and so much more. Bluetooth functionality also connects to any heart rate monitor such as your Apple Watch, or the one provided in the introductory Fit Kit. There is no need for additional connected accessories, making FITURE one of the most affordable options on the market.
FITURE is available now at www.fiture.com for $1495 and a $39 per month membership. The FITURE fitness mirror is offered in five colors; namely Ocean, Stardust, Night, Sunshine and Oasis. Through Affirm, FITURE is offered at 0% financing which brings the monthly cost as low as $42. For a limited time at launch, first-time purchasers will receive free in-home delivery and installation (worth $250) and a limited edition Fit Kit (worth $150) including resistance bands, a heart rate monitor, water bottle and face mask.
For more information on FITURE, visit www.fiture.com or follow us at https://www.instagram.com/fiture_fitness.