Fiture Introduces Fiture Mini

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New York, NY-(October 3, 2022)-Disruptive fitness brand Fiture is introducing their latest interactive fitness mirror, the Fiture Mini. The Fiture Mini has all the power of Fiture in a new compact frame with a more affordable price-point. Fiture is set to transform fitness with their proprietary Motion Engine™ technology and software platform that gives consumers the best interactive home gym experience and continues to evolve with rich content and new modalities. The Fiture Mini and Fiture Core will also be available on Amazon starting in early October.

“Fiture is leading the charge on making fitness more fun. Many people have started a fitness journey in the past couple of years but found it hard to sustain. We think fitness should be fun and natural-focus more on how it makes you feel rather than numbers and calories,” said Maggie Lu, CEO of Fiture. “At Fiture, we believe that the magic happens when the hardware and content come together to deliver the experience. With the launch of Mini, we hope to bring this experience to more families.”

Fitness Designed By You

With Fiture, users can design their own fitness experience, choosing from thousands of on-demand workout classes including Boxing, Cardio Dance, Yoga, Pilates, Meditation, HIIT and more. Expert challenges, programs and build-your-own-workouts from the Motion Engine library allow for a truly personalized fitness experience. Industry leading Gesture Control from Fiture means a simplified workout experience that is both easy for beginners but also challenging for  more mature fitness enthusiasts. Plus, the proprietary Motion Engine™ technology makes it simple by offering real-time feedback through form correction. It also tracks pacing, counts reps,and more. Users can schedule classes, challenge themselves with new workout programs, and stay motivated through the in-workout leader board. With a talented team of world-class instructors, users are guaranteed to find a workout they love and keep coming back for more.

Software Powered by Motion Engine

Now more than ever, busy consumers are looking at how they are able to create a convenient and accessible workout through a hybrid routine. “At Fiture, we not only have heart-bumping, challenging workouts but also a wide array of lighter, fun workouts like dance cardio and boxing,and even interactive games for kids. We want to get children engaged in fitness from a young age so they can build healthy habits for life,” said Lu. The first game Tightrope Tiger challenges the entire family to test their balance and get moving together as they traverse tree ropes, collect coins, and dodge obstacles.

Through partnerships with world-class brands like Physique 57, the new Amazon Shop, and a retail holiday pop-up at Westchester Mall this November, Fiture is looking to democratize fitness,and their rebrand is catching the attention of Americans who are looking to make fitness part of their lifestyle. As one of the most affordable options on the market, the Mini starts at $950 with a $39 per month membership. Fiture also offers a flexible month-to-month membership, profiles for up to seven household members, and access to new content drops each week from the best instructors on both the device and Fiture mobile app (available on iOS and Android).

For more information, please visit www.fiture.com and follow us at @fiture_fitness.

About Fiture

Fiture is the technology and media company with the best-in-class fitness content and workout experiences. Having raised close to $400 million in one of the largest early-stage funding rounds in the industry, Fiture is primed to bring comprehensive wellness to users through high-tech products, high-quality content, and an interactive community. Fiture debuted the world's most advanced interactive fitness mirror, including their breakthrough Motion Engine™ technology,allowing for a fully immersive and frictionless workout experience. Fiture is the future of fitness.