Fitness Pro Shannon Fable Appointed FIT4MOM’s New Vice President, Fitness Programming

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SAN DIEGO, CA -- (January 9, 2018) -- FIT4MOM, the nation’s leading company for pre-and-postnatal health, wellness, and fitness programs for every stage of motherhood, today announced the appointment of 20-year health and wellness leader Shannon Fable as its new Vice President, Fitness Programming. Fable will oversee all aspects of FIT4MOM’S fitness programming and manage the fitness team.  Based in Boulder, Colo., Fable will report to CEO Ash Robinson.

Previously hired as a consultant, Fable completely revamped FIT4MOM’s training and education curriculum to meet top-level fitness industry standards and played a key role in launching an online training program, enabling FIT4MOM to train new instructors and franchisees across the country more efficiently and expand its network of locations.

"We are happy to have Shannon and her energy for greatness at FIT4MOM during a pivotal time with our brand more in-demand than ever before, having grown by 40 percent in the last year,” said Robinson.

Farel Hruska, FIT4MOM’s longtime Director of Pre-and-Postnatal Fitness adds, “Shannon is truly a leader in the health and wellness space, and has a proven track record that will be so valuable as we continue to deliver exceptional fitness programs to moms everywhere.”

A premier business and program developer for the wellness industry, Fable has presented and educated in six continents on group fitness, personal training, management, business development and productivity. Named the 2013 IDEA and 2006 ACE Instructor of the Year, Fable has worked with top brands including Anytime Fitness, Schwinn®, Power Systems, ACE, Silver Sneakers, and BOSU®. She founded the consulting firm Sunshine Fitness Resources, expanded and owned the ballet conditioning program Balletone®, and also co-created GroupEx Pro®, a revolutionary software designed to streamline and operationalize the management and marketing of group fitness programs for health clubs. She is a member of ACE's Board of Directors, for which she serves as Vice Chair of the Board, chairs the Industry Advisory Panel and is a member of the Compensation Committee. Fable also carves out time to write, mentor, and has starred in over 25 fitness and management related DVDs. Fable is a certified ACE personal trainer and group fitness & health coach, and an AFAA group fitness instructor. She holds a Bachelor of Arts degree in sociology from the University of Florida, with a minor in communications studies.

"I couldn't be happier to join the team here at FIT4MOM at such a time of exciting growth and opportunity," said Fable. "I have always admired FIT4MOM’s journey and mission from afar and cannot wait to dive in and further innovate with this team as we continue to elevate the pre-and-postnatal fitness conversation. FIT4MOM’s commitment to not only help moms maximize their fitness, but also to build vital communities and networks among women across this country is inspiring and truly resonates with me both personally and professionally.”


Founded in 2001 by Lisa Druxman, FIT4MOM is the world’s largest wellness company with programs exclusively and thoughtfully designed for moms. When mama joins the FIT4MOM village she truly learns to take care of herself through fitness and nutrition, often for the first time. She can mentally and physically prepare for motherhood in FIT4BABY, regain her fitness with her babe(s) by her side in Stroller Strides or Stroller Barre, or push herself through high intensity interval and nutrition training in Body Back.

In more than 1,300 locations nationwide, FIT4MOM has built a real village of fitness professionals that nurture the total wellness of mothers. Equipping moms with the tools of self-care and connectedness, allowing her to find her own strength in motherhood, and evolve in the family and career of her choosing. With FIT4MOM women discover their greatest inner and physical strength, connect with like-minded mamas, and find a sisterhood in motherhood that is greatly lacking in today’s modern world. For more information visit or become a fan on Facebook.


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